a Department of Communication , University at Buffalo.
Health Commun. 2018 May;33(5):620-627. doi: 10.1080/10410236.2017.1289436. Epub 2017 Mar 10.
Human papillomavirus (HPV) is a prevalent sexually transmitted infection (STI) among college students. Although previous research has studied HPV-related health communication strategies using various framing techniques, the goal of this study is to test how two unique message frames-whether mentioning HPV as an STI and whether to attribute the cause of infection as external or internal-would influence young adults' intentions to receive the recommended HPV vaccine. Results indicate that gender and causal attribution framing influenced participants' intentions to receive the HPV vaccine.
人乳头瘤病毒(HPV)是大学生中普遍存在的性传播感染(STI)。尽管之前的研究已经使用各种框架技术研究了与 HPV 相关的健康传播策略,但本研究的目的是检验两种独特的信息框架——是否提及 HPV 作为一种 STI,以及是否将感染原因归因于外部或内部——是否会影响年轻人接种推荐的 HPV 疫苗的意愿。结果表明,性别和因果归因框架影响了参与者接种 HPV 疫苗的意愿。