Delnevo Cristine D, Giovenco Daniel P, Miller Lo Erin J
Professor, Rutgers School of Public Health, Center for Tobacco Studies, Piscataway, NJ.
Assistant Professor, Columbia University Mailman School of Public Health, New York City, NY.
Tob Regul Sci. 2017 Apr;3(2 Suppl 1):S8-S16. doi: 10.18001/trs.3.2(suppl1).2.
This study identifies the specific product characteristics driving mass-merchandise cigar sales in the context of the changing regulatory environment.
Cigar sales data in US convenience stores during 2008-2015 were purchased from Nielsen's Convenience Track system. Descriptive statistics highlight changes in the cigar market over time.
Sales of flavored cigars increased by nearly 50% since 2008 and now make up over half of the cigar market. Fruit remains the most popular flavor group, but the sale of non-descript flavors such as "Jazz" and "Green" has grown substantially. Inexpensive 2- and 3-packs made up less than 1% of cigar sales in 2008, but by 2015 this packaging style held 40% of the market share. Black & Mild and Swisher Sweets dominate the convenience store channel and together are responsible for nearly 60% of total mass-merchandise cigar sales.
Cigar companies take advantage of features recently banned for cigarettes, such as flavorings and small pack sizes to maintain strong sales. Given the appeal of mass-merchandise cigars to youth and young adults, the FDA and other governing bodies should regulate the manufacturing and promotion of cigars in the same way they have regulated cigarettes.
本研究确定在不断变化的监管环境背景下推动大众市场雪茄销售的具体产品特征。
2008年至2015年美国便利店的雪茄销售数据购自尼尔森便利店追踪系统。描述性统计突出了雪茄市场随时间的变化。
自2008年以来，调味雪茄的销量增长了近50%，目前占雪茄市场的一半以上。水果仍然是最受欢迎的口味类别，但“爵士”和“绿色”等无特定描述口味的销量大幅增长。廉价的两包和三包包装在2008年占雪茄销量的不到1%，但到2015年，这种包装形式占据了40%的市场份额。黑与温和（Black & Mild）和斯威舍甜心（Swisher Sweets）主导便利店渠道，共同占据大众市场雪茄总销量的近60%。
雪茄公司利用最近对香烟禁止的特征，如调味剂和小包装尺寸来维持强劲销售。鉴于大众市场雪茄对青少年和年轻人有吸引力，美国食品药品监督管理局（FDA）和其他管理机构应以监管香烟的方式来监管雪茄的生产和推广。
