Siamian Hasan, Rostami Farideh, Ghara Aliasghar Nadi, Abedi Ghassem
Department of Medical Records and Health Information Technology, School of Allied Medical Sciences, Health Sciences Research Center, Mazandaran University of Medical Sciences, Sari, Iran.
Health Sciences Research Center, Mazandaran University of Medical Sciences, Sari, Iran.
Mater Sociomed. 2017 Mar;29(1):48-51. doi: 10.5455/msm.2017.29.48-51.
Recently, focusing on higher education quality has got increasingly critical. The novel managerial attitudes have defined the customer-demanded quality. Based on this, recognizing the receivers' perception of the quality of the services offered and evaluating the quality of the service is considered of the basic measures taken in order to develop quality promotion programs. Therefore, this is a qualitative research conducted for students' viewpoint on quality of educational services.
This qualitative study has been performed by the phenomenological method. The samples have been selected based on goal-oriented approach. In this qualitative research, the required data have been collected in two phases (90 individual interviews and 30 focus group discussions) at Mazandaran University of Medical Sciences during which the participants have conveyed their experiences and expectations encountering the educational quality topic. All the interviews have been recorded and implemented. The interviews analysis has been carried out simultaneously with the implementation and using theme analysis by Smith method.
According to the findings regarding the definition of quality, the students have emphasized two important aspects including "educational services standards by the teacher "and "the students' satisfaction". Thus the final education quality resulted from the students' experiences and perception is this way: "Presenting the students educational services in class and out of class compatible with the educational services standards so that it results in the students' satisfaction". When a person views her/him-self rightful as a customer, whatever seems necessary to them appears like a requirement. Then regarding paying attention and reflecting on the customers' perceived needs, it is possible to determine their expectations limit to some extent.
Therefore, designing educational quality standards in order to evaluate the teachers' function without taking the stakeholders' perspective into account is not practical. This research-extracted finding can present the stakeholders' perspective encountering the educational quality.
近年来，关注高等教育质量变得愈发关键。新的管理理念界定了客户需求的质量。基于此，认识到服务接受者对所提供服务质量的认知并评估服务质量，被视为制定质量提升计划所采取的基本措施之一。因此，这是一项针对学生对教育服务质量观点的定性研究。
本定性研究采用现象学方法进行。样本选取基于目标导向法。在这项定性研究中，所需数据分两个阶段收集（90次个人访谈和30次焦点小组讨论），地点为马赞德兰医科大学，在此期间参与者传达了他们在教育质量主题方面的经历和期望。所有访谈均进行了记录和实施。访谈分析与实施同步进行，并采用史密斯方法进行主题分析。
根据关于质量定义的研究结果，学生们强调了两个重要方面，包括“教师的教育服务标准”和“学生的满意度”。因此，由学生的经历和认知得出的最终教育质量是这样的：“在课堂内外为学生提供符合教育服务标准的教育服务，从而使学生满意”。当一个人将自己视为正当的客户时，任何对他们来说似乎必要的东西都像是一种要求。那么，在关注和思考客户感知到的需求时，就有可能在一定程度上确定他们的期望限度。
因此，在不考虑利益相关者观点的情况下设计教育质量标准以评估教师的职能是不切实际的。本研究得出的这一发现能够呈现利益相关者在教育质量方面的观点。
