Ashford Kristin, Rayens Emily, Wiggins Amanda T, Rayens Mary Kay, Fallin Amanda, Sayre Molly Malany
University of Kentucky College of Nursing, Lexington, KY, USA.
University of Georgia, Athens, GA, USA.
Public Health Nurs. 2017 Sep;34(5):430-436. doi: 10.1111/phn.12334. Epub 2017 May 9.
The study examined the relationship between exposure to e-cigarette advertising and e-cigarette use by pregnancy status, including use of flavored e-cigarette products, among women of childbearing age.
A cross-sectional, correlational design was used.
Female current or former tobacco users in Central and Eastern Kentucky, 18-45 years old (N = 194, 52% pregnant).
Demographics, pregnancy status, cigarette and e-cigarette use, and exposure to e-cigarette advertising.
Younger age, white non-Hispanic race, and greater exposure to e-cigarette advertising were associated with a higher likelihood of ever using e-cigarettes (p < .05 for each variable). Pregnancy was not associated with ever use (p = .11). Younger age was associated with use of flavored e-cigarettes (p = .0027). Among e-cigarette users, those who used flavored products were more likely to have seen advertisements or information about e-cigarettes on social media, compared to those who used unflavored e-cigarettes only (p = .016).
There is a link between advertising exposure and ever use of e-cigarettes. Pregnancy status is not significantly associated with ever use. Use of flavored e-cigarettes is associated with younger age. E-cigarette users with greater exposure to advertising on social media were more likely to use flavored products.
本研究调查了育龄女性中，接触电子烟广告与根据怀孕状况划分的电子烟使用情况之间的关系，包括调味电子烟产品的使用情况。
采用横断面相关设计。
肯塔基州中部和东部年龄在18 - 45岁的现用或曾用烟草的女性（N = 194，52% 为孕妇）。
人口统计学特征、怀孕状况、香烟和电子烟使用情况，以及接触电子烟广告的情况。
年龄较小、非西班牙裔白人以及更多地接触电子烟广告与曾经使用电子烟的可能性较高相关（每个变量p < 0.05）。怀孕与曾经使用电子烟无关（p = 0.11）。年龄较小与使用调味电子烟有关（p = 0.0027）。在电子烟使用者中，与仅使用无味电子烟的人相比，使用调味产品的人更有可能在社交媒体上看到过关于电子烟的广告或信息（p = 0.016）。
广告曝光与曾经使用电子烟之间存在关联。怀孕状况与曾经使用电子烟无显著关联。使用调味电子烟与年龄较小有关。在社交媒体上接触广告较多的电子烟使用者更有可能使用调味产品。
