Guijarro Luis, Pla Vicent, Vidal Jose R, Naldi Maurizio, Mahmoodi Toktam
Institute ITACA, Universitat Politècnica de València, 46022 València, Spain.
Dipartimento di Ingegneria Civile e Ingegneria Informatica, University of Rome Tor Vergata, 00173 Roma, Italy.
Sensors (Basel). 2017 May 12;17(5):1115. doi: 10.3390/s17051115.
This paper proposes a business model for providing services based on the Internet of Things through a platform that intermediates between human users and Wireless Sensor Networks (WSNs). The platform seeks to maximize its profit through posting both the price charged to each user and the price paid to each WSN. A complete analysis of the profit maximization problem is performed in this paper. We show that the service provider maximizes its profit by incentivizing all users and all Wireless Sensor Infrastructure Providers (WSIPs) to join the platform. This is true not only when the number of users is high, but also when it is moderate, provided that the costs that the users bear do not trespass a cost ceiling. This cost ceiling depends on the number of WSIPs, on the value of the intrinsic value of the service and on the externality that the WSIP has on the user utility.
本文提出了一种基于物联网的服务商业模式，该模式通过一个在人类用户和无线传感器网络（WSN）之间起中介作用的平台来实现。该平台试图通过公布向每个用户收取的价格以及向每个WSN支付的价格来实现利润最大化。本文对利润最大化问题进行了全面分析。我们表明，服务提供商通过激励所有用户和所有无线传感器基础设施提供商（WSIP）加入该平台来实现利润最大化。不仅在用户数量众多时如此，而且在用户数量适中时也是如此，前提是用户承担的成本不超过成本上限。这个成本上限取决于WSIP的数量、服务内在价值的值以及WSIP对用户效用的外部性。
