美国食品药品监督管理局烟草可信度量表（FDA-TCS）的开发。
Development of the FDA Tobacco Credibility Scale (FDA-TCS).
作者信息
Schmidt Allison M, Ranney Leah M, Noar Seth M, Goldstein Adam O
机构信息
PhD Candidate, Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina at Chapel Hill, Chapel Hill, NC.
Associate Director, Tobacco Prevention and Evaluation Program, Department of Family Medicine, School of Medicine, University of North Carolina at Chapel Hill, Chapel Hill, NC.
出版信息
Tob Regul Sci. 2017 Jan;3(1):47-55. doi: 10.18001/TRS.3.1.5.
OBJECTIVES
Messages from organizations with high, compared to low, credibility may be more persuasive. Whereas the tobacco industry has long recognized the importance of credibility in promoting its messages and public image, the source credibility of key tobacco control organizations has gone largely unmeasured. To assess credibility of a key tobacco regulator, we developed a scale of the US Food and Drug Administration (FDA) tobacco-related credibility.
METHODS
We developed and tested 30 items reflective of the dimensions of source credibility (trust, expertise, and public interest) and FDA's tobacco regulatory roles in a sample of 1353 US adults and assessed reliability and validity.
RESULTS
Factor analysis identified 3 dimensions of the FDA Tobacco Credibility Scale (FDA-TCS): public interest, trust, and expertise. The 3 subscales showed evidence of reliability and convergent validity; all subscales were correlated with general FDA credibility and trust in government. Those who knew that the FDA regulates tobacco scored higher on the trust and expertise subscales. The subscales were also associated with support for potential regulations, suggesting criterion-related validity.
CONCLUSIONS
The FDA-TCS allows for an understanding of the impact of credibility on responses to the FDA's tobacco control communications and regulatory efforts.
目的
与可信度低的组织相比，可信度高的组织所传达的信息可能更具说服力。长期以来，烟草行业已认识到可信度在推广其信息和公众形象方面的重要性，但关键烟草控制组织的来源可信度在很大程度上尚未得到衡量。为了评估一个关键烟草监管机构的可信度，我们开发了一种衡量美国食品药品监督管理局（FDA）烟草相关可信度的量表。
方法
我们开发并测试了30个反映来源可信度维度（信任、专业知识和公共利益）以及FDA烟草监管角色的项目，样本为1353名美国成年人，并评估了其信度和效度。
结果
因子分析确定了FDA烟草可信度量表（FDA-TCS）的3个维度：公共利益、信任和专业知识。这3个分量表显示出信度和收敛效度的证据；所有分量表都与FDA的总体可信度和对政府的信任相关。那些知道FDA对烟草进行监管的人在信任和专业知识分量表上得分更高。这些分量表还与对潜在法规的支持相关，表明具有与标准相关的效度。
结论
FDA-TCS有助于理解可信度对FDA烟草控制沟通和监管努力的反应的影响。
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