Brennan Emily, Wakefield Melanie A, Durkin Sarah J, Jernigan David H, Dixon Helen G, Pettigrew Simone
Centre for Behavioural Research in Cancer, Cancer Council Victoria.
Johns Hopkins University, Maryland, United States.
Aust N Z J Public Health. 2017 Aug;41(4):352-357. doi: 10.1111/1753-6405.12674. Epub 2017 Jun 29.
DrinkWise Australia is an alcohol industry Social Aspects/Public Relations Organisation (SAPRO). We assessed the Australian public's awareness of DrinkWise, beliefs about its funding source, and associations between funding beliefs and perceptions of DrinkWise.
A total of 467 adult weekly drinkers completed an online cross-sectional survey in February 2016.
Half the sample had heard of DrinkWise (48.6%); of these, the proportion aware that DrinkWise is industry funded (37.0%) was much smaller than the proportion believing it receives government funding (84.1%). Respondents who incorrectly believed DrinkWise receives government funding were more likely to hold a favourable perception of the organisation's credibility, trustworthiness and respectability than those who did not believe it receives government funding (75.9% vs. 58.3%; p=0.032).
The drinking population is vulnerable to believing that alcohol industry public relations organisations such as DrinkWise are government funded, which in turn is associated with more favourable perceptions of the organisation's credibility, trustworthiness, and respectability. Implications for public health: Favourable perceptions of DrinkWise may enhance the industry's ability to delay or dilute potentially effective alcohol control policies. Future research should investigate whether educating the public about DrinkWise's alcohol industry funding alters the public's perception of how credible, trustworthy and respectable the organisation is.
澳大利亚明智饮酒组织是一个酒精行业社会层面/公共关系组织（SAPRO）。我们评估了澳大利亚公众对明智饮酒组织的认知、对其资金来源的看法，以及资金看法与对明智饮酒组织认知之间的关联。
2016年2月，共有467名成年每周饮酒者完成了一项在线横断面调查。
样本中有一半人听说过明智饮酒组织（48.6%）；其中，知晓明智饮酒组织由行业资助的比例（37.0%）远低于认为其接受政府资助的比例（84.1%）。错误地认为明智饮酒组织接受政府资助的受访者，比不认为其接受政府资助的受访者更有可能对该组织的可信度、可信赖度和受尊敬程度持有正面看法（75.9%对58.3%；p = 0.032）。
饮酒人群容易相信像明智饮酒组织这样的酒精行业公共关系组织是由政府资助的，而这反过来又与对该组织可信度、可信赖度和受尊敬程度的更正面看法相关。对公共卫生的影响：对明智饮酒组织的正面看法可能会增强该行业延迟或淡化潜在有效酒精控制政策的能力。未来的研究应调查向公众宣传明智饮酒组织的酒精行业资金来源是否会改变公众对该组织可信度、可信赖度和受尊敬程度的看法。
