Godwin Haley T, Khan Murtaza, Yellowlees Peter
University of California Davis Medical Center, Sacramento, CA, USA.
Acad Psychiatry. 2017 Dec;41(6):823-827. doi: 10.1007/s40596-017-0809-y. Epub 2017 Sep 18.
The objective of this paper was to examine the educational potential and effectiveness of a 3 min video clip of a simulation of schizophrenia published online at YouTube.
Researchers examined the 267 public comments published on the video-sharing website YouTube over 8 years by viewers of a schizophrenia simulation video titled "virtual hallucinations" made in the Second Life game platform. Comments were independently categorized into six groupings, then cooperatively finalized, and qualitatively analyzed.
The six categories of style of comments were "Emotional" (n = 76), "Identification" (n = 62), "Educational Interest" (n = 45), "Mocking/Displeased" (n = 36), "Game Interest" (n = 32), and "Other" (n = 25).
Without any advertising or marketing by the creators, over 194,400 views of the video were recorded in 8 years, an average of about 1500 views per month. The use of YouTube with its viral marketing potential has created a vastly amplified reach for this educational offering that would otherwise have been impossible. Qualitative analysis of publically posted comments in response to the video, which were generally positive, has led to a greater understanding of public reactions to such educational offerings. YouTube videos are already a rich source of data for psychiatric researchers, and psychiatric educators should consider posting high quality video clips on publically available social media platforms such as YouTube in order to reduce public stigma about psychiatric disorders and patients.
本文旨在研究一段时长3分钟、发布在YouTube上的精神分裂症模拟视频的教育潜力和效果。
研究人员调查了在视频分享网站YouTube上8年来观众针对一款在第二人生游戏平台制作的名为“虚拟幻觉”的精神分裂症模拟视频发表的267条公开评论。评论被独立分为六类，然后共同确定并进行定性分析。
评论风格的六种类别分别为“情感类”（n = 76）、“认同类”（n = 62）、“教育兴趣类”（n = 45）、“嘲讽/不满类”（n = 36）、“游戏兴趣类”（n = 32）和“其他类”（n = 25）。
在创作者未进行任何广告或营销的情况下，该视频在8年内的浏览量超过194,400次，平均每月约1500次浏览量。利用具有病毒式营销潜力的YouTube极大地扩大了这一教育内容的传播范围，否则这是不可能实现的。对针对该视频公开发布的评论进行的定性分析（这些评论总体上是积极的），使我们对公众对这类教育内容的反应有了更深入的了解。YouTube视频已经是精神病学研究人员丰富的数据来源，精神病学教育工作者应考虑在YouTube等公开的社交媒体平台上发布高质量的视频片段，以减少公众对精神疾病和患者的污名化。
