The Educational Potential of YouTube.

OBJECTIVE

The objective of this paper was to examine the educational potential and effectiveness of a 3 min video clip of a simulation of schizophrenia published online at YouTube.

METHOD

Researchers examined the 267 public comments published on the video-sharing website YouTube over 8 years by viewers of a schizophrenia simulation video titled "virtual hallucinations" made in the Second Life game platform. Comments were independently categorized into six groupings, then cooperatively finalized, and qualitatively analyzed.

RESULTS

The six categories of style of comments were "Emotional" (n = 76), "Identification" (n = 62), "Educational Interest" (n = 45), "Mocking/Displeased" (n = 36), "Game Interest" (n = 32), and "Other" (n = 25).

CONCLUSION

Without any advertising or marketing by the creators, over 194,400 views of the video were recorded in 8 years, an average of about 1500 views per month. The use of YouTube with its viral marketing potential has created a vastly amplified reach for this educational offering that would otherwise have been impossible. Qualitative analysis of publically posted comments in response to the video, which were generally positive, has led to a greater understanding of public reactions to such educational offerings. YouTube videos are already a rich source of data for psychiatric researchers, and psychiatric educators should consider posting high quality video clips on publically available social media platforms such as YouTube in order to reduce public stigma about psychiatric disorders and patients.