Hart Mark, Stetten Nichole E, Islam Sabrina, Pizarro Katherine
Department of Behavioral Science and Community Health, University of Florida, Gainesville, FL, United States.
JMIR Public Health Surveill. 2017 Sep 20;3(3):e60. doi: 10.2196/publichealth.6795.
BACKGROUND: The use of social networking sites is increasingly being adopted in public health, in part, because of the barriers to funding and reduced resources. Public health professionals are using social media platforms, specifically Twitter, as a way to facilitate professional development. OBJECTIVE: The objective of this study was to identify public health professionals using Twitter and to analyze how they use this platform to enhance their formal and informal professional development within the context of public health. METHODS: Keyword searches were conducted to identify and invite potential participants to complete a survey related to their use of Twitter for public health and professional experiences. Data regarding demographic attributes, Twitter usage, and qualitative information were obtained through an anonymous Web-based survey. Open-response survey questions were analyzed using the constant comparison method. RESULTS: "Using Twitter makes it easier to expand my networking opportunities" and "I find Twitter useful for professional development" scored highest, with a mean score of 4.57 (standard deviation [SD] 0.74) and 4.43 (SD 0.76) on a 5-point Likert scale. Analysis of the qualitative data shows the emergence of the following themes for why public health professionals mostly use Twitter: (1) geography, (2) continuing education, (3) professional gain, and (4) communication. CONCLUSIONS: For public health professionals in this study, Twitter is a platform best used for their networking and professional development. Furthermore, the use of Twitter allows public health professionals to overcome a series of barriers and enhances opportunities for growth.
背景:社交网站在公共卫生领域的应用越来越广泛,部分原因是资金方面的障碍和资源的减少。公共卫生专业人员正在使用社交媒体平台,特别是推特,作为促进职业发展的一种方式。 目的:本研究的目的是识别使用推特的公共卫生专业人员,并分析他们如何利用这个平台在公共卫生背景下加强其正式和非正式的职业发展。 方法:进行关键词搜索,以识别并邀请潜在参与者完成一项与他们在公共卫生方面使用推特及职业经历相关的调查。通过基于网络的匿名调查获取有关人口统计学属性、推特使用情况和定性信息的数据。使用持续比较法对开放式调查问题进行分析。 结果:“使用推特使拓展人脉机会变得更容易”和“我发现推特对职业发展有用”得分最高,在5分制李克特量表上的平均得分分别为4.57(标准差[SD]0.74)和4.43(SD 0.76)。对定性数据的分析显示,公共卫生专业人员大多使用推特的原因出现了以下主题:(1)地域;(2)继续教育;(3)职业收获;(4)交流。 结论:对于本研究中的公共卫生专业人员来说,推特是一个最适合用于拓展人脉和职业发展的平台。此外,使用推特使公共卫生专业人员能够克服一系列障碍并增加成长机会。
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