Opeodu O I, Gbadebo S O
Dept. of Periodontology and Community Dentistry, College of Medicine, University of Ibadan, Ibadan.
Department of Restorative Dentistry, College of Medicine, University of Ibadan, Ibadan.
Ann Ib Postgrad Med. 2017 Jun;15(1):51-56.
Several factors, such as cost, branding, packaging and family influence, had been implicated as influencing the choice of toothpastes and toothbrushes by individuals. Media advertisement is also considered a very strong factor influencing consumer's choice.
To assess the extent to which some factors influenced the choice of toothpastes and toothbrushes among dental patients in a Nigerian teaching hospital.
Two-hundred and two patients were interviewed on factors that influenced their choice of toothbrush and toothpaste. Some of the factors considered include the cost, packaging, brand, media advertisement and their previous experience.
Factors that affected choice of toothbrush by respondents included texture (89.6%), brand (62.9%), previous experience (64.4%) and for toothpaste, fluoride content (62.4%), previous experience (69.3%), and advice by a dentist (55.0%). Media advertisement was the least influential in their choice of toothpaste (29.2%) and toothbrush (24.3%). Consideration for fluoride was a stronger factor than herbal contents in the choice of toothpaste (P<0.001).
Previous experience seems to be a very strong factor in the choice of both the toothbrush and toothpaste in this study, which suggest that for as long as the respondents are satisfied with a particular product, they will stick to it.
成本、品牌、包装和家庭影响等多个因素被认为会影响个人对牙膏和牙刷的选择。媒体广告也被视为影响消费者选择的一个非常重要的因素。
评估某些因素在多大程度上影响了尼日利亚一家教学医院牙科患者对牙膏和牙刷的选择。
对202名患者就影响其选择牙刷和牙膏的因素进行了访谈。所考虑的一些因素包括成本、包装、品牌、媒体广告及其以往经验。
影响受访者选择牙刷的因素包括质地（89.6%）、品牌（62.9%）、以往经验（64.4%）；对于牙膏，氟含量（62.4%）、以往经验（69.3%）以及牙医建议（55.0%）。媒体广告对他们选择牙膏（29.2%）和牙刷（24.3%）的影响最小。在选择牙膏时，对氟的考虑比草药成分是更强的因素（P<0.001）。
在本研究中，以往经验似乎是影响牙刷和牙膏选择的一个非常重要的因素，这表明只要受访者对某一特定产品满意，他们就会坚持使用。
