1 Department of Technology and Psychology, Institute of Art, Design, and Technology , Dun Laoghaire, Dublin, Ireland .
2 Faculty of Education Health and Wellbeing, University of Wolverhampton , Wolverhampton, United Kingdom .
Cyberpsychol Behav Soc Netw. 2018 Feb;21(2):123-128. doi: 10.1089/cyber.2016.0714. Epub 2017 Oct 19.
Social networking sites (SNSs) can provide cybercriminals with various opportunities, including gathering of user data and login credentials to enable fraud, and directing of users toward online locations that may install malware onto their devices. The techniques employed by such cybercriminals can include clickbait (text or video), advertisement of nonexistent but potentially desirable products, and hoax competitions/giveaways. This study aimed to identify risk factors associated with falling victim to these malicious techniques. An online survey was completed by 295 Malaysian undergraduate students, finding that more than one-third had fallen victim to SNS scams. Logistic regression analysis identified several victimization risk factors including having higher scores in impulsivity (specifically cognitive complexity), using fewer devices for SNSs, and having been on an SNS for a longer duration. No reliable model was found for vulnerability to hoax valuable gift giveaways and "friend view application" advertising specifically, but vulnerability to video clickbait was predicted by lower extraversion scores, higher levels of openness to experience, using fewer devices, and being on an SNS for a longer duration. Other personality traits were not associated with either overall victimization susceptibility or increased risk of falling victim to the specific techniques. However, age approached significance within both the video clickbait and overall victimization models. These findings suggest that routine activity theory may be particularly beneficial in understanding and preventing SNSs scam victimization.
社交网络网站 (SNS) 可为网络犯罪分子提供各种机会，包括收集用户数据和登录凭据以进行欺诈，以及引导用户访问可能在其设备上安装恶意软件的在线位置。此类网络犯罪分子采用的技术包括点击诱饵（文本或视频）、宣传不存在但可能有吸引力的产品，以及虚假竞赛/赠品。本研究旨在确定与遭受这些恶意技术侵害相关的风险因素。一项针对 295 名马来西亚本科生的在线调查发现，超过三分之一的人曾遭受过 SNS 诈骗。逻辑回归分析确定了一些受害风险因素，包括冲动得分（特别是认知复杂性）较高、使用较少设备用于 SNS，以及使用 SNS 的时间较长。没有找到针对虚假有价值礼物赠品和“好友视图应用”广告的易感性的可靠模型，但对视频点击诱饵的易感性可由较低的外向得分、更高的经验开放性水平、使用较少的设备和使用 SNS 的时间较长来预测。其他人格特质与整体受害易感性或遭受特定技术侵害的风险增加均无关联。然而，年龄在视频点击诱饵和整体受害模型中均接近显著水平。这些发现表明，日常活动理论可能特别有助于理解和预防 SNS 诈骗受害。
