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争议很重要:话题和解决方案争议对倡导科学家的感知可信度的影响。

Controversy matters: Impacts of topic and solution controversy on the perceived credibility of a scientist who advocates.

作者信息

Beall Lindsey, Myers Teresa A, Kotcher John E, Vraga Emily K, Maibach Edward W

机构信息

Department of Communication, George Mason University, Fairfax, Virginia, United States of America.

出版信息

PLoS One. 2017 Nov 14;12(11):e0187511. doi: 10.1371/journal.pone.0187511. eCollection 2017.

Abstract

In this article, we focus on the potential influence of a scientist's advocacy position on the public's perceived credibility of scientists as a whole. Further, we examine how the scientist's solution position (information only, non-controversial, and controversial) affects the public's perception of the scientist's motivation for sharing information about specific issues (flu, marijuana, climate change, severe weather). Finally, we assess how perceived motivations mediate the relationship between solution position and credibility. Using data from a quota sample of American adults obtained by Qualtrics (n = 2,453), we found that in some conditions advocating for a solution positively predicted credibility, while in one condition, it negatively predicted scientist credibility. We also found that the influence of solution position on perceived credibility was mediated by several motivation perceptions; most notably through perception that the scientist was motivated to: (a) serve the public and (b) persuade the public. Further results and implications are discussed.

摘要

在本文中,我们聚焦于科学家的倡导立场对公众整体感知到的科学家可信度的潜在影响。此外,我们考察科学家的解决方案立场(仅提供信息、无争议和有争议)如何影响公众对科学家分享特定问题(流感、大麻、气候变化、恶劣天气)信息动机的认知。最后,我们评估感知到的动机如何调节解决方案立场与可信度之间的关系。使用Qualtrics获取的美国成年人配额样本数据(n = 2453),我们发现,在某些情况下,倡导解决方案能正向预测可信度,而在一种情况下,它会负向预测科学家的可信度。我们还发现,解决方案立场对感知可信度的影响由几种动机认知所调节;最显著的是通过认为科学家有动机:(a)服务公众和(b)说服公众。文中还讨论了进一步的结果和影响。

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