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心理理论在基于主体建模中的应用:以计划行为理论为例。

Application of Psychological Theories in Agent-Based Modeling: The Case of the Theory of Planned Behavior.

作者信息

Scalco Andrea, Ceschi Andrea, Sartori Riccardo

机构信息

University of Verona, Italy.

出版信息

Nonlinear Dynamics Psychol Life Sci. 2018 Jan;22(1):15-33.

PMID:29223196
Abstract

It is likely that computer simulations will assume a greater role in the next future to investigate and understand reality (Rand & Rust, 2011). Particularly, agent-based models (ABMs) represent a method of investigation of social phenomena that blend the knowledge of social sciences with the advantages of virtual simulations. Within this context, the development of algorithms able to recreate the reasoning engine of autonomous virtual agents represents one of the most fragile aspects and it is indeed crucial to establish such models on well-supported psychological theoretical frameworks. For this reason, the present work discusses the application case of the theory of planned behavior (TPB; Ajzen, 1991) in the context of agent-based modeling: It is argued that this framework might be helpful more than others to develop a valid representation of human behavior in computer simulations. Accordingly, the current contribution considers issues related with the application of the model proposed by the TPB inside computer simulations and suggests potential solutions with the hope to contribute to shorten the distance between the fields of psychology and computer science.

摘要

在不久的将来,计算机模拟很可能会在研究和理解现实方面发挥更大的作用(兰德和拉斯特,2011)。特别是,基于主体的模型(ABMs)代表了一种研究社会现象的方法,它将社会科学知识与虚拟模拟的优势相结合。在此背景下,能够重建自主虚拟主体推理引擎的算法开发是最薄弱的环节之一,在坚实的心理学理论框架上建立此类模型确实至关重要。因此,本研究探讨了计划行为理论(TPB;阿杰恩,1991)在基于主体建模中的应用案例:有人认为,这个框架可能比其他框架更有助于在计算机模拟中有效呈现人类行为。相应地,本论文探讨了与TPB提出的模型在计算机模拟中的应用相关的问题,并提出了潜在的解决方案,希望有助于缩短心理学和计算机科学领域之间的距离。

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