Department of Communication, The Pennsylvania State University, Erie, PA, USA.
Health Promot Int. 2019 Jun 1;34(3):410-419. doi: 10.1093/heapro/dax089.
The impact of menstruation on the society is directly seen in the educational opportunities, quality of life and professional endeavors of females. However, lack of menstrual hygiene management has indirect implication on the balance and development of the society and nation. This study is set in the Indian context. The researcher identifies actors with a potential of mitigating menstrual taboo and then theorizes an optimal information pathway to mitigate menstrual taboo. Diffusion of innovation, framing and agenda setting theories contribute as frameworks in the creation of an optimal pathway to dissolve the menstrual taboo. The actors identified in this model are scholars, health activists, students, NGOs, media, government, corporations and villages or communities. The determinants for the direction and the order of the pathway to diffuse knowledge and confidence among these actors are the ultimate goal and sustainability of the model, strengths and weaknesses of actors, and actors' extent of influence. Considering the absence of an existing alternate, this model pathway provides a solid framework purely from a theoretical perspective. Theoretically, this model pathway is possible, practical and optimal.
月经对社会的影响直接体现在女性的教育机会、生活质量和职业追求上。然而，缺乏月经卫生管理会对社会和国家的平衡与发展产生间接影响。本研究以印度为背景。研究人员确定了具有缓解月经禁忌潜力的行为者，然后从理论上提出了一条缓解月经禁忌的最佳信息途径。创新扩散、框架和议程设置理论为创建缓解月经禁忌的最佳途径提供了框架。该模型中确定的行为者包括学者、健康活动家、学生、非政府组织、媒体、政府、公司以及村庄或社区。在这些行为者中传播知识和信心的方向和顺序的决定因素是模型的最终目标和可持续性、行为者的优势和劣势，以及行为者的影响力程度。考虑到缺乏替代方案，这个模型路径纯粹从理论角度提供了一个坚实的框架。从理论上讲，这条模型路径是可行的、实际的和最佳的。
