Young Ben, Lewis Sarah, Katikireddi Srinivasa Vittal, Bauld Linda, Stead Martine, Angus Kathryn, Campbell Mhairi, Hilton Shona, Thomas James, Hinds Kate, Ashie Adela, Langley Tessa
Division of Epidemiology and Public Health, University of Nottingham, Nottingham, UK.
UK Centre for Tobacco & Alcohol Studies, Nottingham, UK.
Alcohol Alcohol. 2018 May 1;53(3):302-316. doi: 10.1093/alcalc/agx094.
To assess the effectiveness of mass media messages to reduce alcohol consumption and related harms using a systematic literature review.
Eight databases were searched along with reference lists of eligible studies. Studies of any design in any country were included, provided that they evaluated a mass media intervention targeting alcohol consumption or related behavioural, social cognitive or clinical outcomes. Drink driving interventions and college campus campaigns were ineligible. Studies quality were assessed, data were extracted and a narrative synthesis conducted.
Searches produced 10,212 results and 24 studies were included in the review. Most campaigns used TV or radio in combination with other media channels were conducted in developed countries and were of weak quality. There was little evidence of reductions in alcohol consumption associated with exposure to campaigns based on 13 studies which measured consumption, although most did not state this as a specific aim of the campaign. There were some increases in treatment seeking and information seeking and mixed evidence of changes in intentions, motivation, beliefs and attitudes about alcohol. Campaigns were associated with increases in knowledge about alcohol consumption, especially where levels had initially been low. Recall of campaigns was high.
Mass media health campaigns about alcohol are often recalled by individuals, have achieved changes in knowledge, attitudes and beliefs about alcohol but there is little evidence of reductions in alcohol consumption.
There is little evidence that mass media campaigns have reduced alcohol consumption although most did not state that they aimed to do so. Studies show recall of campaigns is high and that they can have an impact on knowledge, attitudes and beliefs about alcohol consumption.
通过系统的文献综述评估大众媒体信息在减少酒精消费及相关危害方面的有效性。
检索了八个数据库以及符合条件研究的参考文献列表。纳入任何国家的任何设计的研究，前提是这些研究评估了针对酒精消费或相关行为、社会认知或临床结果的大众媒体干预措施。酒驾干预措施和大学校园活动不符合要求。评估研究质量，提取数据并进行叙述性综合分析。
检索产生了10212条结果，24项研究被纳入综述。大多数活动在发达国家开展，将电视或广播与其他媒体渠道结合使用，质量较差。基于13项测量酒精消费的研究，几乎没有证据表明接触这些活动与酒精消费减少有关，尽管大多数研究并未将此作为活动的具体目标。寻求治疗和寻求信息有所增加，关于酒精的意图、动机、信念和态度变化的证据不一。活动与酒精消费知识的增加有关，尤其是在初始水平较低的情况下。对活动的回忆率较高。
关于酒精的大众媒体健康活动常被个人回忆起，在酒精知识、态度和信念方面实现了改变，但几乎没有证据表明酒精消费有所减少。
几乎没有证据表明大众媒体活动减少了酒精消费，尽管大多数活动并未表明其旨在这样做。研究表明活动的回忆率很高，并且它们可以对酒精消费的知识、态度和信念产生影响。
