Components of activation: repetition and priming effects in lexical decision and recognition.

Activation decay functions were examined in two different tasks: lexical decision and word recognition. Activation (amount of facilitation) was measured both for item repetition and for priming between newly learned associates. Results indicate that there are at least three different components of activation: a short-term component that decays with one or two intervening items and that appears to be common to priming and repetition; an intermediate component for repetition in recognition; and a long-term component for repetition.