挖掘孟加拉国利用大众媒体改变非传染性疾病健康行为宣传活动的未开发领域
Untapped aspects of mass media campaigns for changing health behaviour towards non-communicable diseases in Bangladesh.
机构信息
Department of Management, Faculty of Business and Law, Deakin University, Melbourne, Australia.
Center for International Health, Medical Center of the University of Munich (LMU), Munich, Germany.
出版信息
Global Health. 2018 Jan 18;14(1):7. doi: 10.1186/s12992-018-0325-1.
Abstract
In recent years, non-communicable diseases (NCDs) have become epidemic in Bangladesh. Behaviour changing interventions are key to prevention and management of NCDs. A great majority of people in Bangladesh have low health literacy, are less receptive to health information, and are unlikely to embrace positive health behaviours. Mass media campaigns can play a pivotal role in changing health behaviours of the population. This review pinpoints the role of mass media campaigns for NCDs and the challenges along it, whilst stressing on NCD preventive programmes (with the examples from different countries) to change health behaviours in Bangladesh. Future research should underpin the use of innovative technologies and mobile phones, which might be a prospective option for NCD prevention and management in Bangladesh.
摘要
近年来，非传染性疾病（NCDs）在孟加拉国流行起来。行为改变干预措施是非传染性疾病预防和管理的关键。孟加拉国绝大多数人健康素养水平较低，对健康信息的接受程度较低，不太可能接受积极的健康行为。大众媒体宣传活动可以在改变民众健康行为方面发挥关键作用。本综述指出了大众媒体宣传活动在 NCD 方面的作用及其面临的挑战，同时强调了 NCD 预防方案（来自不同国家的例子），以改变孟加拉国的健康行为。未来的研究应该支持创新技术和手机的使用，这可能是孟加拉国 NCD 预防和管理的一个有前途的选择。
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