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在公共在线平台上传播的乳腺癌信息:对“雅虎!日本问答”的分析。

Breast cancer information communicated on a public online platform: an analysis of 'Yahoo! Answer Japan'.

作者信息

Ohigashi An, Ahmed Salim, Afzal Arfan R, Shigeta Naoko, Tam-Tham Helen, Kanda Hideyuki, Ishikawa Yoshihiro, Turin Tanvir C

机构信息

Department of Family Medicine, University of Calgary, Calgary, Alberta, Canada.

Department of Community Health Science, University of Calgary, Calgary, Alberta, Canada.

出版信息

J Prim Health Care. 2017 Jun;9(2):167-172. doi: 10.1071/HC16048.

DOI:10.1071/HC16048
PMID:29530229
Abstract

INTRODUCTION Japan is a developed country with high use of Internet and online platforms for health information. 'Yahoo! Answer Japan' is the most commonly used question-and-answer service in Japan. AIM To explore the information users seek regarding breast cancer from the 'Yahoo! Answer Japan' web portal. METHODS The 'Yahoo! Answer Japan' portal was searched for the key word 'breast cancer' and all questions searched for the period of 1 January to 31 December 2014 were obtained. The selected questions related to human breast cancer and were not advertisements or promotional material. The questions were categorized using a coding schema. High and low access of the questions were defined by the number of view-counts. RESULTS Among the 2392 selected questions, six major categories were identified; (1) suspected breast cancer, (2) breast cancer screening, (3) treatment of breast cancer, (4) life with breast cancer, (5) prevention of breast cancer and (6) others. The highest number of questions were treatment related (28.8%) followed by suspected breast cancer-related questions (23.4%) and screening-related questions (20%). Statistical analysis revealed that the treatment-related questions were more likely to be highly accessed. CONCLUSION Content analysis of Internet question-answer communities is important, as questions posted on these sites would serve as a rich source of direct reflection regarding the health-related information needs of the general population.

摘要

引言

日本是一个发达国家,互联网和在线平台在健康信息方面的使用率很高。“雅虎!日本问答”是日本最常用的问答服务。

目的

探讨用户在“雅虎!日本问答”门户网站上寻求的有关乳腺癌的信息。

方法

在“雅虎!日本问答”门户网站上搜索关键词“乳腺癌”,获取2014年1月1日至12月31日期间搜索到的所有问题。所选问题与人类乳腺癌相关,且不是广告或宣传材料。使用编码模式对问题进行分类。根据浏览量定义问题的高访问量和低访问量。

结果

在2392个所选问题中,确定了六个主要类别:(1)疑似乳腺癌,(2)乳腺癌筛查,(3)乳腺癌治疗,(4)乳腺癌患者的生活,(5)乳腺癌预防,(6)其他。问题数量最多的是与治疗相关的(28.8%),其次是与疑似乳腺癌相关的问题(23.4%)和与筛查相关的问题(20%)。统计分析显示,与治疗相关的问题更有可能被高访问。

结论

对互联网问答社区进行内容分析很重要,因为这些网站上发布的问题将成为直接反映普通人群健康相关信息需求的丰富来源。

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