McDaniel Patricia A, Malone Ruth E
1 Department of Social and Behavioral Sciences, School of Nursing, University of California, San Francisco, CA, USA.
Am J Health Promot. 2018 Nov;32(8):1740-1746. doi: 10.1177/0890117118763742. Epub 2018 Mar 23.
To explore why some hotels have implemented 100% smoke-free policies voluntarily, the perceived consequences of doing so, and media responses.
Qualitative study of hotel management and quantitative content analysis of media coverage of smoke-free hotels.
Hotels and media based in the United States.
Eleven representatives of 5 independent and 4 chain hotels. Other data included 265 news items about smoke-free hotels.
We conducted 30-minute semi-structured interviews with hotel representatives and analyzed the data using qualitative content analysis. We also searched 3 online news databases for news items about hotels in our study, and collaboratively coded retrieved items; we analyzed the content and slant of news items.
Business considerations, including guest requests, competitor action, and cost savings, were the primary motivations for implementing 100% smoke-free guest-room policies. Health concerns played a minimal role. Hotels received positive feedback from customers and employees. Media coverage was favorable, emphasizing positive aspects of going smoke-free; the overall slant of news items was positive or neutral. However, few hotels marketed the change.
Since hotel customers and employees are likely to experience long periods of smoke exposure and smoke-free hotels appear to be so well received, it may be timely to pursue policies making all hotels smoke-free.
探讨为何一些酒店自愿实施100%无烟政策、实施该政策所感知到的后果以及媒体的反应。
对酒店管理进行定性研究，并对无烟酒店的媒体报道进行定量内容分析。
美国的酒店和媒体。
5家独立酒店和4家连锁酒店的11名代表。其他数据包括265条关于无烟酒店的新闻报道。
我们对酒店代表进行了30分钟的半结构化访谈，并使用定性内容分析法对数据进行分析。我们还在3个在线新闻数据库中搜索了关于我们研究中酒店的新闻报道，并对检索到的报道进行协作编码；我们分析了新闻报道的内容和倾向。
商业考量，包括客人要求、竞争对手行动和成本节约，是实施100%无烟客房政策的主要动机。健康问题的影响微乎其微。酒店收到了客户和员工的积极反馈。媒体报道是正面的，强调了无烟的积极方面；新闻报道的总体倾向是积极或中性的。然而，很少有酒店宣传这一变化。
由于酒店客户和员工可能长时间接触烟雾，而且无烟酒店似乎很受欢迎，推行让所有酒店都无烟的政策可能恰逢其时。
