School of Public Health, The University of Sydney Faculty of Medicine and Health, Sydney, New South Wales, Australia
Daffodil Centre, Faulty of Medicine and Health, The Univeristy of Sydney, Sydney, New South Wales, Australia.
Tob Control. 2022 Mar;31(2):216-221. doi: 10.1136/tobaccocontrol-2021-056551.
Tobacco advertising, promotion and sponsorship (TAPS) bans are a cornerstone of comprehensive tobacco control laws. Global progress in implementing TAPS bans has been enabled by the adoption of the WHO Framework Convention on Tobacco Control. Innovative TAPS policies are in place internationally and include: point-of-sale display bans, plain packaging of products, industry spending on TAPS disclosure reporting, bans on retailer incentive programmes, and regulation of TAPS in entertainment and online media. However, there is an over-reliance on entertainment and digital content producers and platforms to self-regulate TAPS. Ensuring TAPS laws are regularly examined to limit loopholes and remove exemptions is crucial to continued success. The definition of what constitutes TAPS can allow the tobacco industry to deploy corporate communication and political campaigns that skirt TAPS bans. TAPS laws must also maintain pace with the changing media landscape, which includes monitoring and reporting TAPS that cross international borders, primarily through digital media platforms. Limiting tobacco retail supply will also serve to prevent the continued undermining of TAPS bans. Leveraging global corporation to ensure enforcement of TAPS bans across borders is urgently needed.
烟草广告、促销和赞助（TAPS）禁令是全面烟草控制法律的基石。世界卫生组织烟草控制框架公约的通过，推动了全球在实施 TAPS 禁令方面取得进展。国际上已经制定了创新的 TAPS 政策，包括：销售点展示禁令、产品的朴素包装、行业在 TAPS 披露报告上的支出、禁止零售商激励计划、以及对娱乐和在线媒体中的 TAPS 进行监管。然而，过度依赖娱乐和数字内容制作商和平台来自我监管 TAPS。确保 TAPS 法律得到定期审查，以限制漏洞和消除豁免，对于持续取得成功至关重要。TAPS 的定义可以允许烟草业部署规避 TAPS 禁令的企业沟通和政治活动。TAPS 法律还必须跟上不断变化的媒体格局，包括监测和报告跨越国界的 TAPS，主要通过数字媒体平台。限制烟草零售供应也将有助于防止 TAPS 禁令不断受到破坏。利用全球公司确保跨国界执行 TAPS 禁令迫在眉睫。
