Chiu Weisheng, Won Doyeon
Yonsei University, Korea.
Psychol Rep. 2016 Feb;118(1):90-106. doi: 10.1177/0033294115625269.
This study investigated the cognitive structure of sport website quality constructs by comparing a bifactor model (a.k.a., a general-specific model) to a second-order model. The models are two alternative approaches for representing general constructs consisting of several highly related but distinct domains. In addition, the link between sport website quality and the revisitation and media consumption intentions was empirically tested. Data ( N = 272) were collected through an online survey, and the majority of respondents were men (66.3%) between 21 and 30 years old (63.0%). The bifactor and second-order models of sport website quality were also assessed and compared, and a simultaneous equation modeling analysis was used. The bifactor model fit the data significantly better than the second-order model, indicating that the five sub-constructs revealed both the specific dimensions of sport website quality and the holistic nature of sport website quality. Results from the simultaneous equation model indicated that sport website quality explained 70.2% of the variance in revisitation and 58.7% of intention to consume sports media.
本研究通过将双因素模型（又称一般-特殊模型）与二阶模型进行比较，探讨了体育网站质量结构的认知结构。这两种模型是表示由几个高度相关但不同领域组成的一般结构的两种替代方法。此外，还对体育网站质量与回访及媒体消费意图之间的联系进行了实证检验。通过在线调查收集了数据（N = 272），大多数受访者为21至30岁的男性（66.3%），占比63.0%。还对体育网站质量的双因素模型和二阶模型进行了评估和比较，并采用了联立方程建模分析。双因素模型对数据的拟合明显优于二阶模型，这表明五个子结构既揭示了体育网站质量的具体维度，也揭示了体育网站质量的整体性质。联立方程模型的结果表明，体育网站质量解释了回访方差的70.2%和体育媒体消费意图的58.7%。
