Department of Obstetrics and Gynecology, Washington University School of Medicine, 4444 Forest Park Ave. Suite 3100, St. Louis, MO, 63108, USA.
Seattle Reproductive Medicine, 1505 Westlake Ave. N. Suite 400, Seattle, WA, 98109, USA.
J Assist Reprod Genet. 2018 Jul;35(7):1259-1263. doi: 10.1007/s10815-018-1189-2. Epub 2018 May 15.
To elicit patient preferences for social media utilization and content in the infertility clinic.
This was a cross-sectional survey study conducted in three US fertility practices. Women presenting to the infertility clinic for an initial or return visit were offered an anonymous voluntary social media survey. The survey elicited patient perception of whether social media use in the infertility clinic is beneficial, and preferences regarding topics of interest.
A total of 244 surveys were collected during the study period, of which 54.5% were complete. Instagram is a more popular platform than Twitter across all age groups. Use of both platforms varies by age, with patients ≥ 40 less likely to be active users. The majority of respondents felt that social media provided benefit to the patient experience in the infertility clinic (79.9%). "Education regarding infertility testing and treatment" and "Myths and Facts about infertility" were the most popular topics for potential posts, with 93.4 and 92.0% of patients endorsing interest respectively. The least popular topic was "Newborn photos and birth announcements," with only 47.4% endorsing interest. A little over half of respondents (56.3%) would feel comfortable with the clinic posting a picture of their infant. The vast majority of patients (96.2%) feel comfortable communicating electronically with their infertility clinic.
Patients are interested in the use of social media as a forum for patient education and support in the infertility clinic. Patient preferences regarding post topics should be carefully considered.
了解患者对不孕不育诊所使用社交媒体和相关内容的偏好。
这是一项在美国三家生育诊所进行的横断面调查研究。向不孕不育诊所初诊或复诊的女性提供匿名自愿性社交媒体调查。该调查了解了患者对在不孕不育诊所使用社交媒体是否有益的看法，以及他们对感兴趣主题的偏好。
在研究期间共收集了 244 份调查问卷，其中 54.5%是完整的。在所有年龄段，Instagram 都比 Twitter 更受欢迎。这两个平台的使用因年龄而异，≥40 岁的患者不太可能是活跃用户。大多数受访者认为社交媒体对不孕不育诊所的患者体验有益（79.9%）。“关于不孕不育检测和治疗的教育”和“不孕不育的误区与真相”是最受欢迎的潜在帖子主题，分别有 93.4%和 92.0%的患者表示有兴趣。最不受欢迎的主题是“新生儿照片和出生公告”，只有 47.4%的人表示有兴趣。略多于一半的受访者（56.3%）会对诊所发布自己婴儿的照片感到舒适。绝大多数患者（96.2%）会感到舒适地通过电子方式与不孕不育诊所进行沟通。
患者对在不孕不育诊所使用社交媒体作为患者教育和支持论坛的方式感兴趣。应仔细考虑患者对帖子主题的偏好。
