Cornell University, United States.
University of Illinois at Urbana-Champaign, United States.
J Safety Res. 2018 Jun;65:67-72. doi: 10.1016/j.jsr.2018.02.003. Epub 2018 Mar 6.
Given the range of emergencies that beset postsecondary institutions, university administrators must take a multimodal approach to prepare campus stakeholders for safety threats. One such strategy is emergency preparedness communication.
In the present investigation, we tested the efficacy of a professionally produced video that uses the federally endorsed slogan, Run-Hide-Fight(r). Undergraduate students participated in a quasi-experiment with a pretest-posttest-delayed posttest control group design.
Using the theory of planned behavior as our guiding framework, we found that video exposure increased attitudes, perceived norms, perceived behavioral control, intentions, as well as knowledge of recommended behavioral responses. Favorable attitudes and injunctive norms positively predicted intentions at the initial and delayed posttests. Importantly, the video's effects on most of the outcomes endured two weeks after video exposure.
A brief emergency preparedness video using the Run-Hide-Fight(r) theme can have immediate and lingering effects on psychosocial predictors of appropriate emergency response behaviors.
Administrators at higher education institutions should consider showing emergency preparedness messages to increase the likelihood that stakeholders will take appropriate action in case of a campus threat. In particular, these messages should aim to promote favorable attitudes toward appropriate response behaviors and instill beliefs that appropriate responses ought to be performed.
鉴于高等教育机构面临的各种紧急情况，高校管理人员必须采取多模式方法，让校园利益相关者为安全威胁做好准备。其中一种策略是应急准备沟通。
在本研究中，我们测试了一个使用联邦认可的口号“Run-Hide-Fight(r)”的专业制作的视频的功效。本科生参与了一项具有前测-后测-延迟后测对照组设计的准实验。
以计划行为理论为指导框架，我们发现，视频曝光增加了态度、感知规范、感知行为控制、意图以及对推荐行为反应的知识。在初始和延迟后测中，有利的态度和约束性规范积极预测了意图。重要的是，视频对大多数结果的影响在视频曝光两周后仍在持续。
使用“Run-Hide-Fight(r)”主题的简短应急准备视频可以对适当应急反应行为的社会心理预测因素产生即时和持久的影响。
高等教育机构的管理人员应考虑播放应急准备信息，以增加利益相关者在校园威胁情况下采取适当行动的可能性。特别是，这些信息应该旨在促进对适当反应行为的有利态度，并灌输应该采取适当反应的信念。
