Department of Management Science & Engineering, Zhejiang University of Technology, Hangzhou 310023, China.
Center for Global & Regional Environmental Research, The University of Iowa, Iowa City, LA 52242, USA.
Int J Environ Res Public Health. 2018 Jun 7;15(6):1199. doi: 10.3390/ijerph15061199.
Exponential increase of used and scrapped products has aroused worldwide attention, with various coping strategies regarding environmental protection and resource reutilization being considered and implemented. Among these, remanufacturing, processing used products environmentally and restoring them to like-new conditions, is preferred by nations around the world. China has been committed to developing and advancing the remanufacturing industry along with its products since 2013, however only a few residents are able to recognize and purchase remanufactured products at the present time. This paper aims to investigate the public awareness of Chinese residents on these emerging products by conducting a questionnaire survey and field research for data collection, and analyzing the results statistically. Results show that most Chinese residents are not familiar with remanufactured products, the superior attributes of such products, or the channels available to purchase them. This could be explained by insufficient publicity and promotion on the part of the government and business enterprises. Factors influencing the purchase intentions of customers are illuminated and potential problems are summarized, in response to which, respective recommendations are provided for both policy makers and firms to popularize remanufactured products.
报废和二手产品的数量呈指数级增长，引起了全球关注，各国纷纷考虑并实施环境保护和资源再利用的应对策略。在这些策略中，再制造受到了全球各国的青睐，它是指对二手产品进行环保处理，并将其恢复到全新状态的过程。自 2013 年以来，中国一直致力于发展和推进再制造产业及其产品，但目前只有少数居民能够识别和购买再制造产品。本文旨在通过问卷调查和实地研究收集数据，并进行统计分析，调查中国居民对这些新兴产品的认知程度。结果表明，大多数中国居民不熟悉再制造产品、这类产品的优势属性，也不知道购买这些产品的渠道。这可能是由于政府和企业在宣传和推广方面的不足。本文揭示了影响消费者购买意愿的因素，并总结了潜在问题，针对这些问题，为政策制定者和企业提供了推广再制造产品的建议。
