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尼日利亚建筑行业采用社交客户关系管理(CRM 2.0)的数据探索

Data exploration of social client relationship management (CRM 2.0) adoption in the Nigerian construction business.

作者信息

Ojelabi Rapheal A, Afolabi Adedeji O, Oyeyipo Opeyemi O, Tunji-Olayeni Patience F, Adewale Bukola A

机构信息

Department of Building Technology, Covenant University, Nigeria.

Department of Quantity Surveying, Bells University of Technology, Nigeria.

出版信息

Data Brief. 2018 Apr 17;18:1471-1476. doi: 10.1016/j.dib.2018.04.037. eCollection 2018 Jun.

DOI:10.1016/j.dib.2018.04.037
PMID:29900328
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC5997962/
Abstract

Integrating social client relationship management (CRM 2.0) in the built environment can enhance the relationship between construction organizations and client towards sustaining a long and lasting collaboration. The data exploration analyzed the e-readiness of contracting and consulting construction firms in the uptake of CRM 2.0 and the barriers encountered in the adoption of the modern business tool. The targeted organizations consist of seventy five (75) construction businesses operating in Lagos State which were selected from a pool of registered contracting and consulting construction firms using random sampling technique. Descriptive statistics of the e-readiness of contracting and consulting construction firms for CRM 2.0 adoption and barriers limiting its uptake were analyzed. Also, inferential analysis using Mann-Whitney U statistical and independent sample t-test was performed on the dataset obtained. The data generated will support construction firms on the necessity to engage in client social relationship management in ensuring sustainable client relationship management in the built environment.

摘要

将社会客户关系管理(CRM 2.0)融入建筑环境中,可以增强建筑组织与客户之间的关系,以维持长期持久的合作。数据探索分析了承包和咨询建筑公司在采用CRM 2.0方面的电子就绪情况以及采用现代商业工具时遇到的障碍。目标组织包括在拉各斯州运营的七十五(75)家建筑企业,这些企业是从注册的承包和咨询建筑公司池中使用随机抽样技术挑选出来的。分析了承包和咨询建筑公司采用CRM 2.0的电子就绪情况的描述性统计数据以及限制其采用的障碍。此外,对获得的数据集进行了使用曼-惠特尼U统计量和独立样本t检验的推断分析。所生成的数据将支持建筑公司认识到在建筑环境中确保可持续客户关系管理时进行客户社会关系管理的必要性。

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