Tetro Jason A
College of Biological Sciences, University of Guelph, Guelph, ON N1G 2W1, Canada.
J Microbiol Biol Educ. 2018 Mar 30;19(1). doi: 10.1128/jmbe.v19i1.1532. eCollection 2018.
For effective science communication, three general objectives should be taken into consideration: 1) accurate conveyance of the scientific evidence; 2) warm public reception of the communicator; and 3) alignment of the information with social values. An examination of both successful and failed science communication efforts over the course of history can reveal strategies to better meet these objectives. This article looks back at influential moments of science communication over the past two millennia in the context of the objectives and, using lessons learned from these events as a guide, introduces a five-element approach to improve the potential for attaining the objectives.
为了实现有效的科学传播，应考虑三个总体目标：1）准确传达科学证据；2）让公众热情接纳传播者；3）使信息与社会价值观保持一致。审视历史上成功与失败的科学传播努力，可以揭示出更好实现这些目标的策略。本文在这些目标的背景下回顾了过去两千年来有影响力的科学传播时刻，并以从这些事件中汲取的经验教训为指导，介绍一种五要素方法，以提高实现这些目标的可能性。
