Office on Smoking and Health, National Center for Chronic Disease Prevention and Health Promotion, Centers for Disease Control and Prevention, Atlanta, Georgia.
Office on Smoking and Health, National Center for Chronic Disease Prevention and Health Promotion, Centers for Disease Control and Prevention, Atlanta, Georgia.
Am J Prev Med. 2018 Aug;55(2):240-243. doi: 10.1016/j.amepre.2018.04.020. Epub 2018 Jun 21.
Sales of electronic vapor products have increased in recent years. This increase in use may be related to manufacturer price promotions. This study assessed the use of price-related promotions among current electronic vapor product users.
Data from the 2015 and 2016 Summer Styles, an Internet survey of U.S. adults aged ≥18 years, were analyzed in 2017. Current electronic vapor product users (n=300) were those who reported past 30-day electronic vapor product use. Price-related promotion use was defined as reported use of coupons, rebates, discount codes, or other special price-related promotions when purchasing electronic vapor products (e.g., electronic cigarettes [e-cigarettes], electronic hookah [e-hookah], or vape pens). Associations between price-related promotion use and sex, age, race/ethnicity, educational attainment, U.S. region, cigarette smoking status, electronic vapor product use frequency, place electronic vapor products were obtained, and survey year were assessed using multivariable logistic regression.
Among current electronic vapor product users, 15.0% reported using price-related promotions. The adjusted odds of using price-related promotions was significantly higher among respondents who obtained electronic vapor products from a gas station, grocery or drug store, or the Internet (AOR=2.65, 95% CI=1.22, 5.74) versus anywhere else (i.e., mall kiosks, vape shop, friends/family) and among those who used electronic vapor products ≥15 days in the past 30 days (AOR=2.57, 95% CI=1.18, 5.56) versus ≤14 days.
Nearly one in seven current U.S. adult electronic vapor product users reported using price promotions during 2015-2016, and variations in price promotion use existed by electronic vapor product use frequency and where electronic vapor products were obtained. Continued monitoring of the use of price-related promotions could help inform public health policy, planning, and practice.
近年来，电子蒸气产品的销售额有所增长。这种使用量的增加可能与制造商的价格促销有关。本研究评估了当前电子蒸气产品使用者中与价格相关的促销活动的使用情况。
2017 年对 2015 年和 2016 年夏季时尚（一项针对美国≥18 岁成年人的互联网调查）的数据进行了分析。当前电子蒸气产品使用者（n=300）是指报告过去 30 天内使用过电子蒸气产品的人。价格相关促销活动的使用定义为在购买电子蒸气产品（例如电子香烟[e-cigarettes]、电子水烟[e-hookah]或 vape 笔）时使用优惠券、回扣、折扣码或其他特殊价格相关促销活动。使用多变量逻辑回归评估了价格相关促销活动的使用与性别、年龄、种族/民族、教育程度、美国地区、吸烟状况、电子蒸气产品使用频率、电子蒸气产品的位置以及调查年份之间的关系。
在当前的电子蒸气产品使用者中，有 15.0%的人报告使用了价格相关的促销活动。与在其他任何地方（即商场售货亭、蒸气商店、朋友/家人）获得电子蒸气产品的受访者相比，从加油站、杂货店或药店或互联网获得电子蒸气产品的受访者使用价格相关促销活动的调整后优势比（AOR）显著更高（AOR=2.65，95%CI=1.22，5.74），与在过去 30 天内使用电子蒸气产品≤14 天的受访者相比，在过去 30 天内使用电子蒸气产品≥15 天的受访者使用价格相关促销活动的调整后优势比（AOR）也显著更高（AOR=2.57，95%CI=1.18，5.56）。
在 2015-2016 年期间，近七分之一的美国成年电子蒸气产品使用者报告使用了价格促销活动，并且电子蒸气产品使用频率和获得电子蒸气产品的地点不同，价格促销活动的使用情况也存在差异。持续监测与价格相关的促销活动的使用情况可能有助于为公共卫生政策、规划和实践提供信息。
