From the Department of Surgery, Division of Plastic Surgery, Faculty of Medicine, Dalhousie University; and the Department of Surgery, Division of Plastic Surgery, Faculty of Medicine, McGill University.
Plast Reconstr Surg. 2018 Jul;142(1):265-274. doi: 10.1097/PRS.0000000000004484.
Twitter is a recognized social media platform for communication of health information. Rime reported that emotion is the main motive for social sharing. This study is a content analysis of Twitter that was performed to identify the public's perceptions and attitudes toward plastic surgery and the emotional triggers that drive social sharing of plastic surgery information.
Tweets containing "#PlasticSurgery" or "Plastic Surgery" were archived randomly from August 1, 2014, to December 30, 2016 (n = 4548). Tweets were categorized according to tweet author, specialty, topic, content, multimedia included, emotion, tone, accuracy of information, source, and retweet rate. Statistical analysis was performed to detect significant patterns.
Tweets on cosmetic surgery (74 percent) were shared mostly on Twitter, predominantly posted by the public [n = 1611 (48 percent)]. More than 13 percent of posts contained "celebrity news" and 42.8 percent contained professional information and resources. The most frequent emotions shared and retweeted were "relaxed/content" (51.5 percent) and "excited/interested" (18.4 percent). Most tweets posted by the public contained inaccurate information [n = 1486 (80 percent)]. Only 154 (11.2 percent) of board-certified plastic surgeons' tweets were rated as "most accurate."
The majority of tweets posted on Twitter contained inaccurate information that can lead to misperception among the public. Understanding emotional triggers for social sharing provides insight into what is most appealing. To enhance public uptake and sharing of tweets, plastic surgeons can use these findings to promote the specialty using relaxed/content emotions or excitement in their social media posts.
Twitter 是一个公认的用于传播健康信息的社交媒体平台。Rime 报道称，情绪是社交分享的主要动机。本研究对 Twitter 进行了内容分析，以确定公众对整形手术的看法和态度，以及推动整形手术信息社交分享的情绪触发因素。
从 2014 年 8 月 1 日至 2016 年 12 月 30 日，随机存档包含“#PlasticSurgery”或“Plastic Surgery”的推文（n=4548）。根据推文作者、专业、主题、内容、包含的多媒体、情绪、语气、信息准确性、来源和转发率对推文进行分类。进行统计分析以检测显著模式。
关于整容手术的推文（74%）主要在 Twitter 上分享，主要由公众发布[n=1611（48%）]。超过 13%的帖子包含“名人新闻”，42.8%的帖子包含专业信息和资源。分享和转发最多的情绪是“放松/满意”（51.5%）和“兴奋/感兴趣”（18.4%）。大多数由公众发布的推文包含不准确的信息[n=1486（80%）]。只有 154 名（11.2%）认证整形外科医生的推文被评为“最准确”。
Twitter 上发布的大多数推文包含不准确的信息，可能会导致公众产生误解。了解社交分享的情绪触发因素可以深入了解最吸引人的因素。为了提高公众对推文的接受度和分享度，整形外科医生可以利用这些发现，通过在社交媒体帖子中使用放松/满意的情绪或兴奋感来推广该专业。
