1 Amsterdam School of Communication Research, University of Amsterdam , Amsterdam, Netherlands .
2 Trimbos Institute, Netherlands Institute for Mental Health and Addiction, Utrecht, Netherlands .
Cyberpsychol Behav Soc Netw. 2018 Jul;21(7):463-467. doi: 10.1089/cyber.2017.0729.
Young people frequently display alcohol-related posts ("alcoholposts") on social networking sites such as Facebook and Instagram. Although evidence exists that such posts may be linked with increases in alcohol consumption, hardly any studies have focused on the content of such posts. This study addresses this gap by applying and extending the alcoholpost-typology previously proposed by Hendriks, Gebhardt, and van den Putte. A content analysis assessed the extent to which alcoholposts were displayed on Facebook and/or Instagram profiles of young participants (12-30 years; N = 192), and which type of alcoholpost these posts most strongly resembled. Moderate alcoholposts (e.g., in which alcohol was in the background) were most often posted. At times, textual alcoholposts and commercial alcoholposts were also displayed; however, extreme posts (e.g., about drunk people or drinking-games) were almost nonexistent. These findings confirm the previous results by Hendriks et al. that moderate posts are more frequently posted than extreme posts. This could imply that positive associations with alcohol consumption are more visible on social media than negative associations, potentially leading to an underestimation of alcohol-related risks.
年轻人经常在 Facebook 和 Instagram 等社交网络上发布与酒精相关的帖子（“酒精帖”）。尽管有证据表明，此类帖子可能与饮酒量增加有关，但几乎没有研究关注此类帖子的内容。本研究通过应用和扩展 Hendriks、Gebhardt 和 van den Putte 之前提出的酒精帖类型学来解决这一差距。内容分析评估了年轻参与者（12-30 岁；N=192）在 Facebook 和/或 Instagram 个人资料上发布酒精帖的程度，以及这些帖子最类似于哪种类型的酒精帖。中度酒精帖（例如，酒精在背景中的帖子）最常被发布。有时，也会显示文本酒精帖和商业酒精帖；然而，几乎没有极端的帖子（例如，关于醉酒的人或饮酒游戏的帖子）。这些发现证实了 Hendriks 等人之前的结果，即中度帖子比极端帖子更常被发布。这可能意味着，与饮酒相关的积极关联在社交媒体上比消极关联更明显，这可能导致对与酒精相关的风险的低估。
