Amsterdam School of Communication Research, University of Amsterdam , Amsterdam, The Netherlands.
J Health Commun. 2020 Jun 2;25(6):522-529. doi: 10.1080/10810730.2020.1821130. Epub 2020 Oct 5.
Young adults are frequently exposed to alcohol posts from their friends on social networking sites, and little research has investigated the influences of these posts on alcohol use. Therefore, this study investigated how exposure to alcohol posts influenced determinants of alcohol use, and whether alcohol posts of close friends influenced these determinants more strongly compared to alcohol posts of distant friends. Students from Dutch universities ( = 210) participated in an experiment with a 2 (post condition: alcohol or neutral) x 2 (friend condition: close or distant) between-subjects design. Participants that were exposed to alcohol posts reported higher intention to use alcohol, (1, 204) = 4.32, =.039, willingness to use alcohol, (1, 204) = 8.15, =.005, and more positive affective attitudes about alcohol, (1, 204) = 5.84, =.017, than participants that were exposed to neutral posts. Additionally, participants who viewed alcohol posts of close friends reported more positive affective attitudes about alcohol compared to participants who viewed alcohol posts of distant friends, (1, 204) = 5.15, =.024. Developers of health interventions could use these findings to raise awareness about the unhealthy influences of alcohol posts on determinants of young adults' alcohol use.
年轻人经常在社交网站上看到朋友发布的有关酒精的帖子，但很少有研究调查这些帖子对饮酒行为的影响。因此，本研究调查了接触酒精帖子如何影响饮酒行为的决定因素，以及与来自远方朋友的酒精帖子相比，来自亲密朋友的酒精帖子是否会对这些决定因素产生更大的影响。荷兰大学的学生（n=210）参与了一项实验，实验采用 2（帖子条件：酒精或中性）x 2（朋友条件：亲密或遥远）的被试间设计。接触酒精帖子的参与者报告说，他们饮酒的意图更高（1,204）=4.32，p=.039，饮酒的意愿更高（1,204）=8.15，p=.005，对酒精的积极态度更高（1,204）=5.84，p=.017，比接触中性帖子的参与者更高。此外，与接触来自远方朋友的酒精帖子的参与者相比，接触来自亲密朋友的酒精帖子的参与者对酒精的积极态度更高（1,204）=5.15，p=.024。健康干预措施的开发者可以利用这些发现，提高人们对酒精帖子对年轻人饮酒行为决定因素的不健康影响的认识。
