Miami University, Oxford, OH 45056, United States.
Duquesne University, Pittsburgh, PA 15219, United States.
Alcohol. 2022 Nov;104:23-30. doi: 10.1016/j.alcohol.2022.08.001. Epub 2022 Aug 14.
Social networking sites (SNSs) are popular among college-aged adults. The defining characteristic of SNSs is that they are a platform to electronically share content. Most students report posting alcohol-related content (ARC) on SNSs. Little is known concerning these students who consume both alcohol and ARC yet choose not to generate ARC.
The purpose of the current study was to compare key characteristics of posters and non-posters and develop a measure assessing reasons for not posting ARC.
The researchers recruited a diverse sample of 1063 college students from two universities for an online study.
Relative to posters of ARC, non-posters tend to drink less, have fewer alcohol-related problems, and report fewer reasons for drinking. Non-posters also report viewing several positive and negative consequences of drinking on SNSs, but at lower levels than ARC posters. The Reasons Not to Post ARC Scale was correlated with common alcohol measures (drinking motives, drinking problems) and self-monitoring. The scale was not correlated with some other measures (posting and sharing alcohol-related content).
Given the dominant echo chamber effects of ARC on SNSs, examining non-posters can provide insight into the cognitions that might prevent others from joining the ARC social media culture.
社交网站（SNS）在大学生群体中很受欢迎。SNS 的特点是它们是一个电子共享内容的平台。大多数学生报告在 SNS 上发布与酒精相关的内容（ARC）。很少有人了解那些同时饮酒和发布 ARC 但选择不发布 ARC 的学生。
本研究的目的是比较发布者和非发布者的主要特征，并制定一种评估不发布 ARC 的原因的措施。
研究人员从两所大学招募了 1063 名不同背景的大学生进行在线研究。
与发布 ARC 的人相比，非发布者饮酒较少，酒精相关问题较少，饮酒的原因也较少。非发布者还报告在 SNS 上看到了一些饮酒的正面和负面后果，但比 ARC 发布者的报告程度低。不发布 ARC 的原因量表与常见的饮酒措施（饮酒动机、饮酒问题）和自我监控相关。该量表与其他一些措施（发布和分享与酒精相关的内容）不相关。
鉴于 ARC 在 SNS 上的主导回音壁效应，研究非发布者可以深入了解可能阻止其他人加入 ARC 社交媒体文化的认知。
