1 Amsterdam School of Communication Research, University of Amsterdam , Amsterdam, The Netherlands .
2 Health, Medical, and Neuropsychology, Leiden University , Leiden, The Netherlands .
Cyberpsychol Behav Soc Netw. 2017 Jul;20(7):428-435. doi: 10.1089/cyber.2016.0640. Epub 2017 Jun 26.
Many young people place alcohol-related posts on social networking sites (SNS) which can result in undesirable effects. Although several recent studies have investigated the occurrence of alcohol-related SNS use, it is neither clear (a) what type of alcohol posts are placed on SNS, (b) the motivations to place alcohol posts, nor (c) which young people are most likely to place alcohol posts. This study addressed these three goals. A large cross-sectional study among young participants (12-30 years; N = 561) assessed the posting of different types of alcohol posts, the motivations to (not) post these posts, and potential differences in posting between subgroups (i.e., in terms of age, gender, and religion). Participants reported that they most often placed moderate, instead of more extreme, alcohol posts, in particular, when alcohol was present in the post "by chance". Furthermore, they indicated to post alcohol-related content mostly for entertainment reasons. Finally, we found differences in self-reported posting and motivations to post according to age, gender, and religion. These findings provide relevant implications for future interventions aiming to decrease alcohol posts, for example, by making participants aware of their posting behavior and by targeting specific at risk groups. Future research should explore the effectiveness of such intervention strategies and should investigate whether alcohol posts lead to an underestimation of alcohol-related risks.
许多年轻人在社交网络平台（SNS）上发布与酒精相关的帖子，这可能会产生不良影响。尽管最近有几项研究调查了与酒精相关的 SNS 使用情况，但目前尚不清楚 (a) SNS 上发布了哪些类型的酒精相关帖子，(b) 发布这些帖子的动机，也不清楚 (c) 哪些年轻人最有可能发布酒精相关帖子。本研究旨在解决这三个目标。在一项针对年轻参与者（12-30 岁；N=561）的大型横断面研究中，评估了不同类型的酒精帖子发布情况、（不）发布这些帖子的动机，以及亚组之间（即年龄、性别和宗教）的帖子发布差异。参与者报告说，他们最常发布适度的，而不是更极端的，酒精帖子，特别是当帖子中“偶然”出现酒精时。此外，他们表示发布与酒精相关的内容主要是为了娱乐目的。最后，我们发现根据年龄、性别和宗教，自我报告的发帖情况和发帖动机存在差异。这些发现为未来旨在减少酒精帖的干预措施提供了相关启示，例如，让参与者意识到自己的发帖行为，并针对特定的高风险群体。未来的研究应探索此类干预策略的有效性，并应调查酒精帖子是否会导致对酒精相关风险的低估。
