a Department of Health Communication , Graduate School of Medicine, The University of Tokyo , Tokyo , Japan.
Psychol Health Med. 2018 Dec;23(10):1250-1260. doi: 10.1080/13548506.2018.1492732. Epub 2018 Aug 11.
Processing fluency (the inferred subjective ease with which people process information) has been a topic of increasing research attention in the field of psychology over the past decade. We examined the effect of improving written materials in terms of processing fluency with regard to encouragement for obtaining breast and cervical cancer screening. We randomly assigned 670 women to intervention or control conditions; the 215 who mailed back distributed questionnaires were the study participants. A standard leaflet for cancer screening was mailed to the control group, while the materials mailed to the intervention group were improved in terms of perceptual fluency (e.g., legibility), linguistic fluency (e.g., readability), retrieval fluency (e.g., reducing amount of information) and imagery fluency (having recipients imagine future behavior and events). The screening rate of the intervention group was significantly higher than that of the control group (29.4% vs. 14.2%, χ = 7.275, df = 1, p = .007, φ = .184). Improving the processing fluency of written materials may be useful for encouraging individuals to obtain breast and cervical cancer screening.
在过去的十年中，加工流畅度（人们处理信息的主观容易程度）已成为心理学领域研究关注的热点话题。我们研究了通过提高书面材料的加工流畅度对促进获取乳腺癌和宫颈癌筛查的影响。我们将 670 名女性随机分配到干预组或对照组；回寄分发问卷的 215 名女性为研究参与者。对照组收到了一份标准的癌症筛查传单，而干预组收到的材料在感知流畅度（例如，清晰度）、语言流畅度（例如，可读性）、检索流畅度（例如，减少信息量）和意象流畅度（让收件人想象未来的行为和事件）方面得到了改进。干预组的筛查率明显高于对照组（29.4%比 14.2%，χ²=7.275，df=1，p=0.007，φ=0.184）。提高书面材料的加工流畅度可能有助于鼓励个人进行乳腺癌和宫颈癌筛查。
