Department of Disaster Management and Injury Prevention,School of Public Health,Sackler Faculty of Medicine,Tel-Aviv University,Israel.
Disaster Med Public Health Prep. 2019 Jun;13(3):593-595. doi: 10.1017/dmp.2018.70. Epub 2018 Aug 17.
Despite best intentions and considerable effort, promoting households' preparedness to emergencies remains insufficiently low globally. It seems that, in some cases, particularly those in which populations are frequently exposed to any given threat, a more complex sociopsychological framework emerges - one in which classical motivators, such as threat perception cues, are no longer capable of turning salient belief into action. Recent studies suggest that this phenomenon, called victimization, has considerable implications on the efficacy of risk communication efforts and could jeopardize the success in promoting public readiness. Circumventing the psychological barriers caused by this phenomenon requires innovative approaches, such as using external incentives. The model and its implications are discussed (Disaster Med Public Health Prep. 2019;13:593-595).
尽管尽了最大的努力，全球范围内促进家庭应对突发事件的准备工作仍然不足。在某些情况下，特别是在人们经常面临某种特定威胁的情况下，似乎出现了一个更复杂的社会心理框架——在这个框架中，传统的激励因素，如威胁感知线索，不再能够将明显的信念转化为行动。最近的研究表明，这种现象被称为“受害化”，它对风险沟通工作的效果有相当大的影响，并可能危及促进公众准备工作的成功。规避这种现象造成的心理障碍需要创新的方法，如使用外部激励。讨论了该模型及其意义（灾难医学与公共卫生准备。2019;13:593-595）。
