M. Lopez is a third-year medical student, Pritzker School of Medicine, University of Chicago, Chicago, Illinois. T.M. Chan is assistant professor, Division of Emergency Medicine, Department of Medicine, Area of Focused Competency Fellowship Director of Clinician Educator Program, and adjunct scientist, McMaster Program for Education Research, Innovation, and Theory, McMaster University, Hamilton, Ontario, Canada; ORCID: http://orcid.org/0000-0001-6104-462X. B. Thoma is assistant professor, Department of Emergency Medicine, University of Saskatchewan, Saskatoon, Saskatchewan, Canada; ORCID: https://orcid.org/0000-0003-1124-5786. V.M. Arora is professor, Department of Medicine, and assistant dean for scholarship and discovery, Pritzker School of Medicine, University of Chicago, Chicago, Illinois, and deputy editor for social media, Journal of Hospital Medicine; ORCID: http://orcid.org/0000-0002-4745-7599. N.S. Trueger is assistant professor, Department of Emergency Medicine, Northwestern University, Chicago, Illinois, digital media editor, JAMA Network Open, and former social media editor, Annals of Emergency Medicine; ORCID: http://orcid.org/0000-0001-8797-2192.
Acad Med. 2019 May;94(5):701-707. doi: 10.1097/ACM.0000000000002496.
To determine the responsibilities of journal social media editors (SMEs) and describe their goals and barriers and facilitators to their position.
The authors identified SMEs using an informal listserv and snowball sampling. Participants were interviewed (June-July 2016) about their position, including responsibilities; goals; barriers and facilitators; and attitudes and perceptions about the position. Themes were identified through a thematic analysis and consensus-building approach. Descriptive data, including audience metrics and 2016 impact factors, were collected.
Thirty SMEs were invited; 24 were interviewed (19 by phone and 5 via e-mail). SMEs generally had a track record in the social media community before being invited to be SME; many had preexisting roles at their journal. Responsibilities varied considerably; some SMEs also served as decision editors. Many SMEs personally managed journal accounts, and many had support from nonphysician journal staff. Consistently, SMEs focused on improving reader engagement by disseminating new journal publications on social media. The authors identified goals, resources, and sustainability as primary themes of SMEs' perspectives on their positions. Editorial leadership support was identified as a key facilitator in their position at the journal. Challenges to sustainability included a lack of tangible resources and uncertainty surrounding, or a lack of, academic credit for social media activities.
Many of the participating SMEs pioneered the use of social media as a platform for knowledge dissemination at their journals. While editorial boards were qualitatively supportive, SMEs were challenged by limited resources and lack of academic credit for social media work.
确定期刊社交媒体编辑（SME）的职责，并描述他们的目标以及该职位的障碍和促进因素。
作者使用非正式的列表服务和滚雪球抽样法来确定 SME。参与者于 2016 年 6 月至 7 月接受了有关其职位的采访，包括职责、目标、障碍和促进因素以及对职位的态度和看法。通过主题分析和达成共识的方法确定了主题。收集了描述性数据，包括受众指标和 2016 年影响因素。
邀请了 30 名 SME，其中 24 名接受了采访（19 名通过电话，5 名通过电子邮件）。在被邀请担任 SME 之前，大多数 SME 都在社交媒体社区中具有良好的口碑；许多 SME 在他们的期刊中已经有了预先存在的角色。职责差异很大；一些 SME 还担任决策编辑。许多 SME 亲自管理期刊账户，并且许多人得到了非医师期刊工作人员的支持。SME 始终专注于通过在社交媒体上传播新的期刊出版物来提高读者参与度。作者确定了目标、资源和可持续性是 SME 对其职位看法的主要主题。编辑领导的支持被确定为 SME 在期刊中地位的关键促进因素。可持续性的挑战包括缺乏有形资源以及对社交媒体活动缺乏学术认可或缺乏学术认可的不确定性。
许多参与的 SME 率先在其期刊中使用社交媒体作为知识传播的平台。虽然编辑委员会在质量上是支持的，但 SME 受到资源有限和社交媒体工作缺乏学术认可的挑战。
