Center for Research on Media, Technology, and Health, Department of Medicine, School of Medicine, University of Pittsburgh, Pittsburgh, Pennsylvania.
Center for Research on Media, Technology, and Health, Department of Medicine, School of Medicine, University of Pittsburgh, Pittsburgh, Pennsylvania.
J Adolesc Health. 2018 Nov;63(5):582-586. doi: 10.1016/j.jadohealth.2018.08.002.
The increasing popularity of the JUUL electronic nicotine delivery system among youth poses several potential public health concerns. Social media can be used to better understand the spread of information related to JUUL. This study examined whether adolescents (age < 18) are following JUUL's official Twitter account and subsequently sharing (retweeting) JUUL's posts to their followers. We also assessed various patterns in which adolescents share information on JUUL with each other.
We collected 3,239 tweets from JUUL's official Twitter account (@JUULVapor) for one full year from February 2017 to January 2018. These tweets were shared by Twitter users to their followers 1,124times by 721 unique users. Users were determined to be either adolescent (age <18) or adult (≥18) based on a systematic procedure involving double coding. We used social network analysis to explore the relationships between users retweeting JUUL.
One-quarter (25%) of users were determined to be adolescents. Social network analysis revealed a maximum path length of 4 and a positive assortativity (r = .29). There were 25 (9%) instances of an adolescent retweeting content from another adolescent, 35 (12%) of an adolescent retweeting from an adult, and 30 (11%) of an adult retweeting from an adolescent.
JUUL's official Twitter account is being followed-and its messages are being shared-by adolescents. Rigorous policies and prevention programs are needed to curb adolescent exposure to JUUL content and discussions online.
JUUL 电子尼古丁输送系统在青少年中的日益普及带来了一些潜在的公共卫生问题。社交媒体可以用来更好地了解与 JUUL 相关信息的传播。本研究调查了青少年（年龄<18 岁）是否关注 JUUL 的官方 Twitter 账号，以及他们是否会随后转发 JUUL 的帖子给他们的粉丝。我们还评估了青少年之间相互分享 JUUL 信息的各种模式。
我们从 2017 年 2 月到 2018 年 1 月，整整一年时间里，从 JUUL 的官方 Twitter 账号（@JUULVapor）上收集了 3239 条推文。这些推文是由 Twitter 用户分享给他们的粉丝的，共有 721 个不同的用户分享了 1124 次。用户根据一个系统的程序，通过双编码确定为青少年（年龄<18 岁）或成年（≥18 岁）。我们使用社会网络分析来探索转发 JUUL 内容的用户之间的关系。
四分之一（25%）的用户被确定为青少年。社会网络分析显示最大路径长度为 4，正关联性（r=0.29）。有 25 次（9%）青少年转发来自其他青少年的内容，35 次（12%）青少年转发来自成年用户的内容，30 次（11%）成年用户转发来自青少年的内容。
JUUL 的官方 Twitter 账号被青少年关注，并且他们的信息被转发。需要制定严格的政策和预防计划，以遏制青少年在网上接触 JUUL 内容和讨论。
