Stud Fam Plann. 2018 Dec;49(4):367-383. doi: 10.1111/sifp.12078. Epub 2018 Nov 26.
Global initiatives aim to add 120 million new family planning (FP) users by 2020; however supply-side interventions may be reaching the limits of their effectiveness in some settings. Our case study in Niger used demand analysis techniques from marketing science. We performed a representative survey (N = 2,004) on women's FP knowledge, attitudes, needs, and behaviors, then used latent class analysis to produce a segmentation of women based on their responses. We found that Nigerien women's demand for modern FP methods was low, with majorities aware of modern methods but much smaller proportions considering use, trying modern methods, or using one consistently. We identified five subgroups of women with distinct, internally coherent profiles regarding FP needs, attitudes, and usage patterns, who faced different barriers to adopting or using modern FP. Serving subgroups of women based on needs, values, and underlying beliefs may help more effectively drive a shift in FP behavior.
全球倡议旨在到 2020 年新增 1.2 亿计划生育（FP）用户；然而，在某些情况下，供应方干预措施可能已经达到了其有效性的极限。我们在尼日尔的案例研究使用了营销科学中的需求分析技术。我们对妇女的 FP 知识、态度、需求和行为进行了代表性调查（N=2004），然后使用潜在类别分析根据她们的反应对妇女进行细分。我们发现，尼日尔妇女对现代 FP 方法的需求很低，大多数人都知道现代方法，但考虑使用、尝试现代方法或持续使用的比例要小得多。我们确定了五个具有不同、内部一致的 FP 需求、态度和使用模式的妇女亚组，她们在采用或使用现代 FP 方面面临不同的障碍。根据需求、价值观和潜在信念为妇女服务的亚组可能有助于更有效地推动 FP 行为的转变。
