Poonamallee Latha, Joy Simy
The New School, New York, NY, United States.
Norwich Business School, University of East Anglia, Norwich, United Kingdom.
Front Psychol. 2018 Dec 3;9:2417. doi: 10.3389/fpsyg.2018.02417. eCollection 2018.
Grounded on a case study on the formation of an inter-corporate CSR initiative in which four corporations from Chennai, India collaborate, this paper explores the micro-behaviors that individual actors engage in to create CSR solutions later adopted at the macro-organizational level. Based on the findings, the paper (1) identifies five categories of micro-behaviors, namely increasing stakeholder salience by turning attention to the ethical and social responsibilities to specific stakeholder groups, emerging as a self-appointed CSR champion by assuming personal responsibility for action, creating CSR initiative prototypes by leveraging personal skills, garnering support by leveraging personal networks and amassing operational resources by organizational resources; (2) explicates the characteristics of individual approach to CSR that makes it different from, but complementary to organizational approach to CSR.
基于一项关于印度钦奈四家公司合作开展企业间企业社会责任倡议形成过程的案例研究，本文探讨了个体行为者为创造后来在宏观组织层面被采用的企业社会责任解决方案而进行的微观行为。基于研究结果，本文（1）识别出五类微观行为，即通过关注对特定利益相关者群体的道德和社会责任来提高利益相关者的显著性，通过承担个人行动责任成为自封的企业社会责任倡导者，通过利用个人技能创建企业社会责任倡议原型，通过利用个人网络获得支持，以及通过组织资源积累运营资源；（2）阐述了个体企业社会责任方法的特点，该方法与组织层面的企业社会责任方法不同，但又相互补充。
