Kent State University, USA.
Kent State University, USA.
Appetite. 2019 Apr 1;135:1-9. doi: 10.1016/j.appet.2018.12.040. Epub 2018 Dec 31.
A significant body of literature has developed which examines why meat consumption continues to be so important to Americans. Our paper contributes to this literature by examining how fear of stigmatization may be a barrier to avoiding meat consumption. This is an important subject because there is evidence that suggests that individuals who avoid meat, especially vegans, are stigmatized for disrupting social conventions related to food. In this paper, we present data from a series of focus groups in which vegan, vegetarian, and omnivorous college students discussed perceptions of vegans and veganism. Our analysis shows that non-vegans anticipate stigma associated with eating like vegans. We identify two strategies by which non-vegans attempt to avoid this stigma: social and behavioral distancing. These results suggest that vegan stigma is a barrier that inhibits dietary shifts toward a plant-based diet. Our results are important because they can be used to improve the efficacy of public health initiatives focused on encouraging plant-based diet adoption and meat consumption reduction.
大量文献研究了为什么肉类消费对美国人仍然如此重要。我们的论文通过研究对污名化的恐惧如何可能成为避免肉类消费的障碍，为这一文献做出了贡献。这是一个重要的主题，因为有证据表明，避免吃肉的人，特别是素食者，因为破坏了与食物有关的社会习俗而受到污名化。在本文中，我们展示了一系列焦点小组的数据，素食者、素食者和杂食者大学生在这些小组中讨论了对素食者和素食主义的看法。我们的分析表明，非素食者预计会因为像素食者一样饮食而受到污名化。我们确定了非素食者试图避免这种污名化的两种策略：社会和行为上的疏远。这些结果表明，素食主义者的污名是一种障碍，它阻碍了人们转向以植物为基础的饮食。我们的研究结果很重要，因为它们可以用来提高以鼓励植物性饮食和减少肉类消费为重点的公共卫生倡议的效果。
