Department of Communication, University at Buffalo, SUNY.
Department of Psychology, University at Buffalo, SUNY.
Health Commun. 2020 Mar;35(3):356-363. doi: 10.1080/10410236.2018.1563032. Epub 2019 Jan 7.
Stories may provide a useful way of communicating about health and promoting engagement for health promotion campaigns. In this study, we examined the effectiveness of a particular type of narrative, restorative narratives (stories that highlight hope and resilience), relative to negative narratives (stories that focus on suffering or challenges). We also tested the effect of labeling the story as fact or fiction. The results suggested that restorative narratives may foster greater prosocial behavior than negative narratives and effectiveness does not differ depending on whether a story is labeled as "factual" or "fictional." Our findings offer encouraging implications for future promotional efforts by health organizations.
故事可能是一种有用的沟通健康的方式，并能为健康促进活动促进参与度。在这项研究中，我们研究了一种特殊类型的叙事，即修复性叙事（强调希望和韧性的故事），与消极叙事（关注痛苦或挑战的故事）相比的效果。我们还测试了将故事标记为事实或虚构的效果。结果表明，修复性叙事可能比消极叙事更能促进亲社会行为，而且无论故事是否被标记为“真实”或“虚构”，其效果都没有差异。我们的研究结果为健康组织未来的宣传工作提供了令人鼓舞的启示。
