Winkler Julia R, Appel Markus
Psychology of Communication and New Media, Human-Computer-Media Institute, University of Würzburg, Würzburg, Germany.
Front Psychol. 2024 Dec 17;15:1436918. doi: 10.3389/fpsyg.2024.1436918. eCollection 2024.
Communication research has long recognized the dynamic nature of most media stimuli and the corresponding dynamic emotional processing implied on the side of the audience. Capturing and analyzing these emotional dynamics during media reception is imperative for advancing our understanding of media processing and effects, but is not common practice in most communication research. This article highlights several methodological approaches to measuring the physiological, behavioral, and experiential components of emotions during media exposure: Electrodermal activity, automated facial expression analysis, continuous response measurement, and self-probed emotional retrospections. We discuss these methods in terms of what they measure, their practical application to different research contexts, and aspects of data-analysis. We further highlight ways to adapt and apply these methods to advance research on hot topics in communication science, psychology, and related fields and provide recommendations for scholars who wish to integrate continuous measures of emotional responses into their research.
传播学研究长期以来一直认识到大多数媒体刺激的动态性质以及受众方面相应的动态情感处理。在媒体接收过程中捕捉和分析这些情感动态对于增进我们对媒体处理和效果的理解至关重要，但在大多数传播学研究中并非常见做法。本文重点介绍了几种在媒体曝光期间测量情绪的生理、行为和体验成分的方法：皮肤电活动、自动面部表情分析、连续反应测量和自我探究的情感回顾。我们从测量内容、在不同研究背景下的实际应用以及数据分析方面来讨论这些方法。我们进一步强调了调整和应用这些方法以推进传播学、心理学及相关领域热门话题研究的方法，并为希望将情感反应的连续测量纳入其研究的学者提供建议。
