Department of Psychology, University of Cordoba.
Maimonides Institute for Research in Biomedicine of Cordoba (IMIBIC).
Health Commun. 2020 Apr;35(4):447-455. doi: 10.1080/10410236.2019.1567441. Epub 2019 Jan 24.
The prejudices and stereotypes associated with Alzheimer's disease (AD) are based on contents that highlight the most negative and dramatic aspects of the symptoms of this disease. This is reinforced by the preponderance of negative representations related to AD. In this paper, these representations have been analyzed as frames. The most dominant frame used to represent dementia is "body-mind dualism," and its alternative is the "body-mind unity" counter-frame. This study aims to define the impact of different messages inspired by the Dualism frame and the Unity counter-frame in the collective representation and meaning given to AD. Posters of simulated health campaigns about AD were designed, combining contents related to the Dualism frame and the Unity counter-frame, and were shown to 85 participants. To analyze the impact of both types of frameworks, a pre-post record of the attitudes of the participants toward AD was conducted using the . The assessment of the campaign and the self-report emotions were also registered. Participants' eye movements were measured during exposure to the posters. Attitudes toward dementia were found to be significantly more positive following exposure to discourses characteristic of the Unity counter-frame. Likewise, the dualism discourse evoked more sadness and anger. Moreover, the posters that used the discourse of the Unity counter-frame were considered more useful. We concluded that attitudes toward dementia are influenced by framing. Designing suitable health campaigns using these frames could help mitigate the attitudes and stigma associated with AD.
阿尔茨海默病（AD）相关的偏见和刻板印象是基于突出这种疾病症状最负面和最戏剧化方面的内容。这一点因与 AD 相关的负面描述居多而得到加强。在本文中，这些描述被分析为框架。用于表示痴呆症的最主要框架是“身心二元论”，其替代框架是“身心统一”反框架。本研究旨在确定受二元论框架和统一反框架启发的不同信息对 AD 的集体代表性和意义的影响。设计了模拟 AD 健康运动的海报，将与二元论框架和统一反框架相关的内容相结合，并展示给 85 名参与者。为了分析这两种框架的影响，使用. 对参与者对 AD 的态度进行了前后记录。还记录了对运动的评估和自我报告的情绪。在参与者接触海报时测量了他们的眼球运动。与统一反框架特征相符的话语接触后，对痴呆症的态度明显更为积极。同样，二元论话语引起了更多的悲伤和愤怒。此外，使用统一反框架话语的海报被认为更有用。我们得出结论，对痴呆症的态度受到框架的影响。使用这些框架设计合适的健康运动可以帮助减轻与 AD 相关的态度和污名。
