Kogan L R, Oxley J A, Hazel S J
Colorado State University, Colorado, USA.
Independent Researcher, Measham, Swadlincote, UK.
Aust Vet J. 2019 Jan;97(1-2):10-13. doi: 10.1111/avj.12778.
Investigate Australian veterinarians' perceptions of clients' use of the internet to find pet health information.
An anonymous online survey was distributed using social media, e-newsletters and veterinary magazines.
A total of 85 complete responses were obtained from Australian veterinarians. Most (80%) reported believing that > 80% of their clients have access to the internet at home or work, but 68% thought that the majority of their clients do not understand what they read online. Attitudes regarding the impact of online pet health information on the veterinarian-client relationship were mixed (56% reported negative impact and 33% a positive impact), as well as for clients' use of the internet for information on companion animal health (47% reported negative impact and 38% a positive impact). When asked how often they suggest specific websites to their clients ('information prescriptions'), the majority of veterinarians reported that this is done infrequently.
This pilot study highlighted the perception of Australian veterinarians of their clients' use of the internet to find pet health information. It also highlighted the need for a large-scale, detailed survey of Australian veterinarians and their views in relation to pet owners and their use of online information. This should include evaluation of information prescriptions and their potential benefits for clients and patients.
调查澳大利亚兽医对客户利用互联网查找宠物健康信息的看法。
通过社交媒体、电子通讯和兽医杂志开展匿名在线调查。
共收到来自澳大利亚兽医的85份完整回复。大多数（80%）报告称，认为超过80%的客户在家中或工作场所可使用互联网，但68%的人认为大多数客户并不理解他们在网上所读内容。对于在线宠物健康信息对兽医与客户关系的影响，看法不一（56%报告有负面影响，33%报告有正面影响），客户利用互联网获取伴侣动物健康信息的情况也是如此（47%报告有负面影响，38%报告有正面影响）。当被问及他们向客户推荐特定网站（“信息处方”）的频率时，大多数兽医报告称这种情况很少发生。
这项初步研究突出了澳大利亚兽医对客户利用互联网查找宠物健康信息的看法。它还强调需要对澳大利亚兽医及其对宠物主人以及他们使用在线信息的看法进行大规模、详细的调查。这应包括对信息处方及其对客户和宠物潜在益处的评估。
