Szeto Mindy D, Mamo Andrina, Afrin Antara, Militello Michelle, Barber Cara
Department of Dermatology, University of Colorado Anschutz Medical Campus, Aurora, CO USA.
College of Human Medicine, Michigan State University, East Lansing, MI USA.
Curr Dermatol Rep. 2021;10(4):97-104. doi: 10.1007/s13671-021-00343-4. Epub 2021 Oct 19.
Social media provides an accessible and increasingly popular avenue for sharing healthcare information, networking, and outreach in dermatology. We provide an overview of prominent social media platforms, also known as applications or apps, as well as a discussion of their influence and implications for the field.
The various collaborative features of Facebook, Twitter, Instagram, TikTok, YouTube, Snapchat, and other emerging platforms have proven appealing to organizations and users seeking dermatology-related content and medical advice. However, the potential for propagation of inaccurate or even dangerous information is high.
Despite the risks associated with social media usage, dermatology can benefit from opportunities to connect and engage with audiences through these platforms. Dermatologists should be encouraged to increase their presence on multiple social media apps to dispel and counteract misleading posts with evidence-based knowledge.
社交媒体为皮肤科领域分享医疗保健信息、建立社交网络及开展外展活动提供了一个易于使用且日益流行的途径。我们概述了知名的社交媒体平台（也称为应用程序或应用），并讨论了它们对该领域的影响和意义。
事实证明，Facebook、Twitter、Instagram、TikTok、YouTube、Snapchat以及其他新兴平台的各种协作功能，对寻求皮肤科相关内容和医疗建议的组织及用户具有吸引力。然而，不准确甚至危险信息传播的可能性很高。
尽管使用社交媒体存在风险，但皮肤科仍可通过这些平台与受众建立联系并互动，从而从中受益。应鼓励皮肤科医生在多个社交媒体应用上增加活跃度，用基于证据的知识消除和抵制误导性帖子。
