Department of Health Promotion, Institute of Public Health, Faculty of Health Sciences, Jagiellonian University Medical College; 31-008 Kraków; Poland.
Int J Environ Res Public Health. 2019 Mar 4;16(5):791. doi: 10.3390/ijerph16050791.
Social campaigns focusing on health are commonly used within an attempt to change behavior. To date, there has not been a targeted analysis of societies' general perception about social campaigns. The aim of this study is to assess citizens' opinions on the effectiveness of health-related social campaigns.
The data set used in the analysis was obtained from Poland's nationwide "Social Diagnosis" study. The determinants of public opinion were assessed using a multivariate logistic regression. The independent variables included socio-demographic characteristics, lifestyle, social participation, and the use of digital media.
The logistic regression model was developed using 23,593 cases. Opinions about the effectiveness of campaigns depended on all the predictors included in the socio-demographic cluster, smoking, self-declared excessive alcohol consumption, physical activity, the use of mobile phones, and watching TV. A significant impact was found in all but one variable related to social participation.
The analysis revealed that opinions about social campaigns present in the media "landscape" are influenced by many factors. Interestingly, persons exhibiting unhealthy behaviors are more resistant to health-related campaigns and surprisingly the need to make use of healthcare resources is not accompanied by an acceptance of the interventions.
社会运动专注于健康，常被用来试图改变行为。迄今为止，还没有针对社会运动的普遍看法进行有针对性的分析。本研究旨在评估公民对与健康相关的社会运动的有效性的看法。
分析中使用的数据集来自波兰全国性的“社会诊断”研究。使用多变量逻辑回归评估公众意见的决定因素。自变量包括社会人口特征、生活方式、社会参与度和数字媒体的使用。
使用 23593 例建立了逻辑回归模型。对运动有效性的看法取决于社会人口统计学聚类中包含的所有预测因子、吸烟、自我宣称的过度饮酒、体育活动、使用手机和看电视。除了与社会参与相关的一个变量外，所有变量都具有显著影响。
分析表明，媒体“景观”中出现的关于社会运动的观点受到许多因素的影响。有趣的是，表现出不健康行为的人对与健康相关的运动更有抵抗力，令人惊讶的是，对医疗保健资源的需求并没有伴随着对干预措施的接受。
