Faculty of Creative Multimedia, Multimedia University, Cyberjaya, Malaysia.
Malaysian Health Promotion Board, Cyberjaya, Malaysia.
Health Promot Int. 2020 Jun 1;35(3):458-469. doi: 10.1093/heapro/daz040.
The needs for health promotion is increasingly important for Malaysian. Government invests in the development to improve health education. Malaysia lacks the development of online solutions to help to maintain the health of the nation through prevention and mass education. This paper addresses important questions about the development of those health promotion websites by considering the motivation of web elements. It seeks to provide information on the barriers to the use and success as a method of health promotion. The empirical work is a perceptions study that aims to identify the barriers of web-based health promotion in the different user characteristics for health promotion purposes. This work is a qualitative research project directed at ascertaining the perceptions of Malaysians concerning the use of health promotion websites. It pertains to those factors which stop the uptake of website use and seeks to discern the views of users on how the health promotion websites may be more engaging. The principal finding is that the ethnicity of the user is mainly relevant in terms of the socio-economic status of the user. Users across all ethnicities respond to the same qualities of websites. The same web elements are motivating to users regardless of the characteristics of the users because the uptake of the Internet and the use of websites for health promotion has been more a phenomenon of the young. The study concludes with some recommendations for the Ministry of Health and the developers of health promotion websites in Malaysia.
促进健康的需求对马来西亚人来说越来越重要。政府投资于发展以改善健康教育。马来西亚缺乏通过预防和大众教育来维护国民健康的在线解决方案的发展。本文通过考虑网络元素的动机来探讨开发这些健康促进网站的重要问题。它旨在提供有关使用障碍和成功的信息，作为健康促进的一种方法。这项实证工作是一项感知研究，旨在确定不同用户特征的基于网络的健康促进的障碍，以促进健康。这项工作是一个定性研究项目，旨在确定马来西亚人对使用健康促进网站的看法。它涉及到阻止网站使用的因素，并试图了解用户对如何使健康促进网站更具吸引力的看法。主要发现是，用户的种族主要与用户的社会经济地位有关。所有种族的用户都对网站的相同质量做出反应。相同的网络元素对用户具有激励作用，而不论用户的特征如何，因为互联网的采用和网站在健康促进中的使用更多地是年轻人的现象。该研究最后为马来西亚卫生部和健康促进网站的开发者提出了一些建议。
