Department of Psychology, Bishop's University, Canada.
Department of Psychology, University of California, Los Angeles, United States.
Appetite. 2019 Oct 1;141:104307. doi: 10.1016/j.appet.2019.05.038. Epub 2019 May 30.
People go vegetarian for a variety of reasons-most commonly motivated by concerns about animals, health, ecology, religion, or some combination of these motivations. Largely missing from existing perspectives on vegetarian motivation, however, is consideration of how construing vegetarianism as a social identity may motivate vegetarian-relevant behavior. We advance that the desire to adopt and affirm a vegetarian identity and to see this identity in a positive light may represent an overlooked, but meaningful, source of motivation for vegetarianism. In the current study (N = 380), we tested the predictive values of animal, health, ecological, religious, and social identity motivations among vegetarians for a variety of attitudes and behaviors. Over and above other motivational factors and the centrality and salience of being a vegetarian, social identity motivation uniquely predicted several relevant outcomes, including the tendency to violate one's vegetarian diet. These findings suggest that the desire to adopt and affirm a vegetarian identity may be a unique and meaningful motivation underlying one's choice to forgo meat.
人们选择素食有多种原因——最常见的动机是出于对动物、健康、生态、宗教或这些动机的某种组合的关注。然而，在现有的素食动机观点中，大多没有考虑将素食主义视为一种社会认同如何激发与素食相关的行为。我们认为，渴望采用和肯定素食者身份，并以积极的眼光看待这种身份，可能代表了一个被忽视但有意义的素食主义动机来源。在目前的研究中（N=380），我们测试了素食者的动物、健康、生态、宗教和社会认同动机对各种态度和行为的预测值。在其他动机因素以及成为素食者的中心地位和突出性之上，社会认同动机独特地预测了几个相关结果，包括违反素食饮食的倾向。这些发现表明，渴望采用和肯定素食者身份可能是一个独特而有意义的动机，是一个人选择放弃肉类的基础。
