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[从制药行业视角看对学术推广专员的期望]

[Expectations of an Academic Detailer from a Pharmaceutical Industry Perspective].

作者信息

Taruno Hiroyuki

机构信息

Medical Affairs Planning Department, Medical Affairs Division, Daiichisankyo Co., LTD.

出版信息

Yakugaku Zasshi. 2019;139(8):1097-1099. doi: 10.1248/yakushi.19-00003-5.

DOI:10.1248/yakushi.19-00003-5
PMID:31366845
Abstract

In the pharmaceutical industry, a Medical Affairs ("MA") professional collects, organizes and transmits information about a health care product based on the judgment of science, medicine and ethical values, thereby optimizing the product's value, improving corporate value, and assuring quality medical care. The role of the MA is to construct a "medical strategy" through the process of collecting, analyzing and evaluating information. On the other hand, Academic Detailing is "a new approach to drug information that actively disseminates drug comparison information from a pharmacological viewpoint, linking the drug's foundation to clinical practice." Cooperation between Academic Detailing and a pharmaceutical company's MA will be an essential relationship in realizing advanced prescribing proposals in the future, with the ultimate goal of optimal medication regimes for patients.

摘要

在制药行业,医学事务(“MA”)专业人员基于科学、医学和道德价值观的判断,收集、整理和传递有关医疗保健产品的信息,从而优化产品价值、提升企业价值并确保优质医疗服务。医学事务专业人员的职责是通过收集、分析和评估信息的过程构建“医学策略”。另一方面,学术推广是“一种药物信息的新方法,从药理学角度积极传播药物比较信息,将药物的基础与临床实践联系起来”。学术推广与制药公司的医学事务部门之间的合作,对于未来实现先进的处方建议而言将是一种至关重要的关系,其最终目标是为患者实现最佳用药方案。

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[What Is Involved in the Training Program for a Japanese Academic Detailer?].[日本学术推广专员培训计划包含哪些内容?]
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[What Is Medical Science Liaison?].[什么是医学科学联络官?]
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[Is the pharmaceutical industry really as bad as its reputation?].制药行业真的像其名声那么糟糕吗?
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The Office of the Future Project: the integration of new technology into office practice. Academic detailing through the super highway. Quebec Research Group on Medication Use in the Elderly.未来办公项目办公室:新技术融入办公实践。通过超级高速公路进行学术推广。魁北克老年人用药研究小组。
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