商业动机驱动的垃圾新闻在 Facebook 上的传播范围。
The reach of commercially motivated junk news on Facebook.
机构信息
Department of Journalism and New Media, Leiden University Centre of Linguistics (LUCL), Leiden University, Leiden, the Netherlands.
Leiden Institute of Advanced Computer Science (LIACS), Leiden University, Leiden, the Netherlands.
出版信息
PLoS One. 2019 Aug 1;14(8):e0220446. doi: 10.1371/journal.pone.0220446. eCollection 2019.
Commercially motivated junk news-i.e. money-driven, highly shareable clickbait with low journalistic production standards-constitutes a vast and largely unexplored news media ecosystem. Using publicly available Facebook data, we compared the reach of junk news on Facebook pages in the Netherlands to the reach of Dutch mainstream news on Facebook. During the period 2013-2017 the total number of user interactions with junk news significantly exceeded that with mainstream news. Over 5 Million of the 10 Million Dutch Facebook users have interacted with a junk news post at least once. Junk news Facebook pages also had a significantly stronger increase in the number of user interactions over time than mainstream news. Since the beginning of 2016 the average number of user interactions per junk news post has consistently exceeded the average number of user interactions per mainstream news post.
商业动机的垃圾新闻——即受金钱驱动、高度可分享、新闻制作标准低的点击诱饵——构成了一个庞大且在很大程度上尚未被探索的新闻媒体生态系统。我们使用公开的 Facebook 数据，比较了荷兰 Facebook 页面上的垃圾新闻和荷兰主流新闻的传播范围。在 2013 年至 2017 年期间，用户与垃圾新闻的互动总数明显超过与主流新闻的互动。在 1000 万荷兰 Facebook 用户中，超过 500 万人至少与一条垃圾新闻贴互动过一次。随着时间的推移，垃圾新闻 Facebook 页面的用户互动数量也显著增加，超过了主流新闻。自 2016 年初以来，每条垃圾新闻的平均用户互动次数始终超过每条主流新闻的平均用户互动次数。
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