点击我……！点击诱饵对社交媒体用户参与度的影响，以及数字推动的作用。
Click me…! The influence of clickbait on user engagement in social media and the role of digital nudging.
机构信息
Department of Digital Communication and Transformation, University of Duisburg-Essen, Duisburg, Germany.
Department of Information Systems and Digital Society, Paderborn University, Paderborn, Germany.
出版信息
PLoS One. 2022 Jun 29;17(6):e0266743. doi: 10.1371/journal.pone.0266743. eCollection 2022.
Clickbait to make people click on a linked article is commonly used on social media. We analyze the impact of clickbait on user interaction on Facebook in the form of liking, sharing and commenting. For this, we use a data set of more than 4,400 Facebook posts from 10 different news sources to analyze how clickbait in post headlines and in post text influences user engagement. The results of our study revealed that certain features (e.g., unusual punctuation and common clickbait phrases) increase user interaction, whereas others decrease engagement with Facebook posts. We further use our results to discuss the potential role of digital nudging in the context of clickbait. Our results contribute to understanding and making use of the effect of different framings in social media.
点击诱饵（Clickbait）是一种常见的社交媒体手段，用于诱使用户点击链接文章。我们分析了点击诱饵对 Facebook 用户点赞、分享和评论等互动行为的影响。为此，我们使用了来自 10 个不同新闻来源的 4400 多个 Facebook 帖子数据集，分析了标题和正文中的点击诱饵如何影响用户参与度。研究结果表明，某些特征（如不寻常的标点符号和常见的点击诱饵短语）会增加用户互动，而其他特征则会降低用户对 Facebook 帖子的参与度。我们进一步利用研究结果讨论了数字推动（digital nudging）在点击诱饵背景下的潜在作用。我们的研究结果有助于理解和利用社交媒体中不同框架的效果。
Zotero 插件